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Episode Summary
What happens to a portfolio company when the operating partner's voice carries less weight than the investment thesis? Otis Spencer Jr. has seen that question from both sides of the table, first as an operating partner at GenNx360 Capital Partners and then as the CEO of a PE-backed industrial business. Justin and Otis dig into how unrealistic diligence assumptions end up on the operations team's desk, why the ops and investment sides of a firm need to speak with one voice, and what it takes to build a lean culture on a three-to-five-year hold.
Otis also walks through a turnaround he calls "a dog fight," where the company came out of a restructuring with a clean balance sheet but couldn't get the credit it needed to stock long-lead parts and shorten delivery times. He explains how he worked through lenders and critical suppliers to get the business moving again. The conversation closes with his case for automation as a quality and safety tool, and the lessons from 13 years as an Army logistics officer that he kept and the ones he had to unlearn.
About the Guest
Otis Spencer Jr. is a turnaround CEO, operating partner, and industrial executive with more than 30 years of experience leading PE-backed transformations and complex global operations. Most recently he served as President and CEO of Schramm Inc., where he navigated severe liquidity and supply chain crises, grew revenue from $29 million to $54 million, and guided the business to a successful sale. He quadrupled EBITDA for an aviation MRO platform from $16 million to $60 million, and at TAMKO Building Products he doubled division EBITDA to $80 million while growing revenue to $250 million.
Otis spent 13 years as a US Army logistics officer and earned a Bronze Star for commanding a 1,500-person task force during Operation Iraqi Freedom, where he stood up the first wartime containerized fuel pipeline and terminal distribution system in Iraq and Kuwait. He holds a BS in industrial engineering from the University of Alabama and an MBA from Saint Martin's University.
Key Takeaways
Quotable Moments
"All those returns that you finger painted into the model, you probably won't reach." (Otis)
"You want to have solidarity from the firm." (Otis)
"It's a way of life. It's not just a project." (Otis)
"You can't make an improvement without having baseline data." (Otis)
"Lean manufacturing is a religion. You gotta believe in it first, and then you gotta try your best to practice it for a long time before you really start seeing the results." (Justin)
"Us manufacturing guys were kind of the first AI folks." (Otis)
"Everybody hits the door with their own set of problems." (Otis)
"We can all talk theory till we're blue in the face, but the realistic side of this is what's really important." (Otis)
Topics Covered
[00:00] Introduction and Otis's background
[02:00] What it costs a portfolio company when ops isn't on equal footing with the investment team
[06:30] Large-cap long-term thinking versus the PE hold period
[08:30] Why management shouldn't be able to go around the operating partner
[11:00] Aligning on a common philosophy, and why CapEx is an easier story than cutting waste
[15:30] Quick wins, missing KPIs, and building baseline data
[20:30] The "dog fight" turnaround and financing after a restructuring
[28:00] Automation as a quality and safety enabler
[34:30] Army lessons Otis kept and the ones he had to unlearn
[42:00] Making the hard calls on people, and closing thoughts
Resources & Links
Otis Spencer Jr. on LinkedIn: https://www.linkedin.com/in/otis-spencer-jr-0763a563/
Concepts discussed: Lean, Kaizen, Six Sigma, Statistical Process Control (SPC), Deming, OEE
Connect With Allied Advisors
Website: alliedadvisors.io
Email: [email protected]
If you enjoyed this conversation, please like, subscribe, and share the show with a friend. It really does help.
Episode Summary
Most improvement projects die quietly after the consultant leaves. Adam Lawrence built a framework to stop that from happening.
Known across the manufacturing world as the Kaizen Ninja, Adam has facilitated more than 400 Kaizen events, driving over half a billion dollars in business impact. His events average roughly $1.2 million in annual savings apiece, and he runs them in a week or less.
In this conversation, Adam walks Justin through how he actually runs a Kaizen week: two hours of level setting, then straight to the Gemba with the people doing the work as his guides. Post-its and Sharpies instead of technical jargon. Rapid experiments instead of perfect plans. He calls the standard "butt ugly by Friday," and the point is speed of learning, not polish.
The heart of the episode is sustainability. Adam breaks down the nine elements of his Wheel of Sustainability, the framework behind his book, and then explains why he recently blew up his own assessment and rebuilt it around five observable leadership behaviors instead. His marketing team told him the wheel was too hard to see in the field. He agreed.
The two also dig into safety as a lean principle, not a compliance program. Adam shares how Armstrong World Industries drove its global OSHA recordable rate from 4.5 to 0.28, and why he now requires every team member in a Kaizen event to make two personal safety improvements before Friday.
If you have ever watched a good improvement quietly disappear six months later, this one is for you.
About the Guest
Adam Lawrence is the founder of Process Improvement Partners and the author of The Wheel of Sustainability. An industrial engineer by training, he spent nearly 30 years at Armstrong World Industries, starting on the floor at Thomasville Furniture and working across multiple continents to become Global Lean Champion for the Building Products Technology Group.
He struck out on his own in 2018 and has since facilitated more than 400 Kaizen events worldwide. His work has been featured in Industry Week, Aerospace America, and Artisan Spirit. He operates out of Lancaster, Pennsylvania.
His core belief is simple. The real solutions to business problems do not come from conference rooms. They come from the people doing the work.
Key Takeaways
Go see, do not debate. Adam describes a plant manager and his team arguing over the location of a post on an AutoCAD drawing. Five minutes at the Gemba answered it, and revealed the post would have blocked their entire concept. Going to see cuts the time by a factor of ten and shows your people you take them seriously.
Butt ugly by Friday beats perfect by never. The goal of a Kaizen week is many rapid learning cycles, not one polished solution. Teams try, fail, learn, and try again. By Friday they have something safer and easier that they own, even if it is not pretty.
The team is the people doing the work. Adam uses only two Japanese terms all week, Kaizen and Gemba. Everything else stays plain. Post-its and Sharpies mean anyone can contribute without feeling unqualified.
Sustainability is a system, not a follow-up meeting. The Wheel of Sustainability has nine elements: leadership commitment, notification, training and review, visible evidence, all tools available, clear benefits, daily layered audits, accountability, and recognition. All nine get applied to the change during the week itself.
Notification is about why, not what. Anyone can see a workstation looks different. What matters is whether the operator can tell you why it changed and what it does for them.
Build visible evidence you can read from 30 feet. Outlines, labels, Andon lights, flags. If you cannot tell from a distance whether someone is working to standard, you cannot coach them back to it.
Audit with people, not at them. A good layered audit takes three to five minutes, checks three things together, and often surfaces the next improvement. Accountability runs both directions. Coach people back to standard, and thank the people already there.
Charter means blanket approval, not marching orders. Leaders define the problem and why solving it matters. They do not hand the team a solution. That distinction is what makes ownership possible.
Adam replaced his own framework with observable behaviors. After his marketing team told him the wheel was too abstract, he rebuilt his assessment around five things you can go watch: people become part of the change, leadership at the Gemba, owning the change, earning trust, and growing the improvement culture. Fifteen questions, and each score comes with something you can act on without calling him.
Earning trust means nothing waits. Adam needed a label printer mid-event. The maintenance manager dropped what he was doing, found one in another building, and carried it over himself. That is what leadership having your back looks like in practice.
Safety is the inarguable principle. Every Kaizen event includes a personal objective: two safety improvements per team member, demonstrated by Friday. It applies to roughly 95 percent of Adam's events regardless of scope or industry.
Safety is also the sustainability argument. Ask a sponsor whether they are willing to go back to a less safe way of working. Nobody says yes. That answer is the leverage that keeps the rest of the improvement in place.
Lean is not a toolkit. The goal is not 5S or a plan for every part. The goal is an organization that keeps learning, because the environment never stops changing. Batches shift, machines wear, people turn over. Entropy wins if you stop adding energy.
Quotable Moments
"The real solutions to business problems don't come from conference rooms. They come from the people doing the work."
"Butt ugly by Friday. Don't wait for perfection. Try something, see what you learn."
"My Gemba tolerance is about five minutes."
"I am an acquired taste."
"You can't get better if you aren't willing to learn how to get better."
"If you can't get safety right, you can't get anything right."
"Are you willing to go back to a less safe way of working? Well, what are you going to say? Sure, let's hurt more people."
"They said this really needs to be based on observable leadership behaviors. Crap. That actually makes sense."
"Stop letting perfect be the enemy of better." (Justin)
Topics Covered
How Adam structures a Kaizen week, from level setting to Friday implementation
Why he limits himself to two Japanese terms and keeps everything else plain
The AutoCAD post story and what it teaches about analysis paralysis
Virtual Gemba and finding waste in administrative and IT processes
The nine elements of the Wheel of Sustainability
Why he threw out his original sustainability assessment and rebuilt it
The five observable leadership behaviors that predict whether a change sticks
Preparing leaders for their role before, during, and after an event
Improv sessions on day three as a teaching tool
Safety as a lean principle and the Armstrong journey from 4.5 to 0.28
Biggest results: bottleneck eliminations that doubled output, a $1.4 million quality check improvement
Why some organizations never get there
Resources & Links
The Wheel of Sustainability by Adam Lawrence - Click Here
Process Improvement Partners: http://www.pi-partners.com
Click Here for Adam's sustainability assessment: 15 questions built on observable leadership behaviors
Connect with Adam Lawrence on LinkedIn - https://www.linkedin.com/in/adam-t-lawrence/
Connect With Allied Advisors
The Allied Advisors Podcast is the podcast for mid-market manufacturers looking to scale operations and improve that ever important bottom line.
Website: alliedadvisors.io Email: [email protected]
If you enjoyed this episode, please like, subscribe, and share it with a friend. It helps us reach more people and support others on their manufacturing journeys.
Eighty-five percent of companies are investing in AI. Fewer than six percent see a return in year one. In this episode, Justin sits down with Lisa Moses and Priya Ponmudi, partners at Veritas Growth Consulting, to unpack why the gap is that wide and what mid-market manufacturers should do about it.
Between them they have run supply chain and operations at Kids2, HelloFresh, Amazon, Tech Data, and across European manufacturers. Their answer starts with a question most leaders skip: what are you actually trying to solve? Cost, service, or people. If the honest answer is a broken process, dirty data, or a discipline problem, AI will not fix it. It will just make it look pretty.
They cover where AI already pays for itself in supply chain, where it is flatly the wrong tool, how to build a financial model that survives contact with a CFO, and the cost curve nobody is pricing in yet. If you are an owner or ops leader feeling the pressure to "do something about AI," this is the conversation to hear first.
About the GuestsLisa Moses has spent 25 years on the side of the loading dock most manufacturers only think about when something goes wrong. She is Managing Director of Veritas Growth Consulting, the global supply chain practice she launched this January with Priya, following 14 years at SIBA Logistics, where she grew an account portfolio from $3 million to $24 million. Most recently she was VP of Warehousing and Logistics at Kids2, running seven 3PL operations across six countries on a distribution spend north of $25 million a year. She holds an MBA in international business from the University of Miami and is based in Tampa. Her argument is simple: your logistics network is not a call center you inherited. It is a design decision you are either making on purpose or making by accident.
Priya Ponmudi is an industrial engineer who has spent 30 years making distribution networks move faster, and she got there by way of the floor. She spent 16 years at Tech Data running the North America Engineering Division across six logistics centers on a $65 million budget, then moved to Amazon as a senior manager, where her team optimized truck utilization across 75 sortation centers against a $1.4 billion spend and booked $136 million in projected savings. As a director at HelloFresh she led a network-wide labor initiative that delivered $11 million a year. She holds a master's in industrial engineering from Florida International University and is based in Atlanta. Her current focus is where AI and machine learning meet the warehouse floor.
Lisa and Priya have known each other for roughly 20 years. Priya was Lisa's client long before they were partners.
Quotable Moments"We look at AI as a technological investment versus an operating model." Priya Ponmudi
"They can plug AI into all that all they want, but it's not going to fix the core problem. AI is just going to make it look pretty, but it's still going to be bad data with bad processes." Lisa Moses
"It stops you from using a $2 million investment to solve a $200,000 problem." Priya Ponmudi
"Where they could get the most benefit is the non-sexy stuff, the stuff in the back office." Lisa Moses
"If you don't do that, you're just kind of lighting money on fire in a ditch." Justin Goethe
"We might all be sent back to tech school to learn to weld instead of learn to code." Justin Goethe
Topics CoveredHave a question or want to talk about scaling your operation? Justin would love to hear from you.
Episode: Building Operations That Run Without You — with Dr. Huri Mendoza
Guest: Dr. Huri Mendoza — Global Operations Executive & Project Manager
Episode Summary
Dr. Huri Mendoza has spent more than two decades turning around and scaling manufacturing organizations across the automotive and nutrition sectors — on the ground in Germany, the U.S., Mexico, Brazil, Romania, China, India, and Lithuania. In this episode, he sits down with Justin to unpack the operational playbook behind worldwide programs that saved more than $500 million and drove double-digit annual productivity gains.
The conversation is a masterclass in fundamentals: why turnarounds start with hours of silent observation on the shop floor, where mid-market manufacturers should actually deploy AI (and where they shouldn't), how to build a continuous-improvement culture that survives after the champion leaves, and why the most important question in operations isn't what or why — it's how do we make this happen?
What You'll Learn
Episode Highlights & Timestamps
Key Takeaways
Memorable Quote
About the Guest
Dr. Huri Mendoza is a global operations executive and project manager with a doctorate in Business Management from Swiss International University (Zürich). His career spans senior global roles at FORVIA (Faurecia–Hella) and Balchem, and most recently Director of Operations with the private equity firm Aequita, where he led a Tier-1 automotive turnaround — reducing manufacturing footprint by 50% and eliminating 20% of non-value-added activities. A Six Sigma Black Belt and lifelong champion of continuous improvement, he has trained more than 10,000 people, run thousands of improvement projects a year, and delivered worldwide programs saving $500M+ with double-digit annual productivity gains. He is also a board advisor to an AI software startup and speaks five languages.
Connect with Dr. Huri Mendoza
Here you go — plain text you can copy straight into your podcast host, YouTube, or Substack:
THE ALLIED ADVISORS PODCAST
Playing Like a Battleship at Speedboat Scale: PE Value Creation with Rick Brawn
Guest: Rick Brawn, Operating Partner, MiddleGround Capital
Host: Justin Goethe
EPISODE OVERVIEW
Rick Brawn has a manufacturing dream resume: he came up through the most disciplined corners of aerospace at Pratt & Whitney and Rolls-Royce, then carried that operational rigor into private equity — first at LFM Capital, and today as an operating partner at MiddleGround Capital. In this conversation, Rick and Justin dig into what actually transfers from large-cap OEMs down to the mid-market, how value-creation plans get built and bought into after a deal closes, and why the biggest wins often live across a portfolio rather than inside any single plant.
Along the way: a $130M portfolio-wide freight play, a masterclass in change management that boils down to "people are people," and a candid look at how MiddleGround is putting Claude and AI to work — while double-checking every answer.
WHAT YOU'LL LEARN
TOPICS & TIMESTAMPS
00:00 — Introduction: Rick's path from Pratt & Whitney and Rolls-Royce to LFM and MiddleGround Capital
02:00 — Aerospace to the mid-market: what copies down from large-cap OEMs, and where resources and documentation break down
03:30 — Cost vs. values: why small and mid-market firms under-invest in process creation
05:30 — The PE stigma: why the "they just bring money" perception is unearned in industrials
08:00 — The Value Creation Plan (VCP): sharing the plan post-close and opening the canvas to build buy-in
10:30 — Culture integration: PE-owned vs. first-time founder companies; the Lindsay Precast success story
13:30 — People are people: change management from the shop floor to the boardroom, and the red hose lesson
17:00 — Portfolio-wide value creation: the $130M freight spend across 200+ factories and a 20% / $26M target
20:00 — Hidden leaks beyond freight: insurance, tax, tariff recovery, and consolidating renewal dates
24:00 — AI & Claude in the real world: plugging into ERP/AP data for spend visibility — and double-checking the work
29:00 — Capturing tribal knowledge: the 30-year toolmaker's drawings fed into an LLM for the next generation
31:00 — League tables & conferences: OpEx, Sales & Purchasing, and CEO/CFO conferences that drive healthy competition
35:00 — Kaizen boot camps & cross-selling: quarterly week-long events with tracked takeaways; keeping business "in the family"
38:00 — Strategy deployment: portfolio- and fund-level planning, three-to-five years out
42:00 — Closing thoughts: "MiddleGround is Bosch" — delivering value at scale
KEY TAKEAWAYS
NOTABLE QUOTES
"Operations really does boil down to some of the basics when you look at it, no matter what you manufacture."
"We're basically coaches on the sideline. We're not the players on the field — and to coach effectively, you've got to understand what they're looking for."
"Nobody was looking at it in aggregate. Just shipping product out the door from our 200-plus factories is about $130 million in spend."
"You don't need me to teach you how to use AI. AI will teach you how to use AI — just start using it. The challenge is you've got to double-check its work."
"If MiddleGround companies knew what MiddleGround companies know, you would be unstoppable."
RESOURCES & MENTIONS
Enjoyed this conversation? Like, subscribe, and share The Allied Advisors Podcast with a friend.
Format: Solocast with host Justin Goethe Best experienced on: YouTube (this episode references on-screen slides)
Episode Summary
Episode 25 marks a milestone, and to celebrate it Justin comes back to the heart of what Allied Advisors does: the Systemic Improvement Cycle (System CIP) — the framework for turning strategy into structured, sustainable improvement that outlasts any one person.
Most continuous improvement efforts quietly drift. Companies launch a lean initiative or a Six Sigma rollout, see early wins, and then watch the gains evaporate within a year or two. As Justin lays out, that's not a people problem or a culture problem — it's a systems problem. Drawing on frameworks used inside world-class manufacturers, he walks through the four must-haves every CI program needs, the 90-day cadence that keeps teams accountable, and the practical tools that make improvement real on the shop floor: value stream mapping, the KPI tree, the project A3, and the plan-do-check-act discipline that ties it all together.
Whether you're just starting your lean journey or fighting to make hard-won gains stick, this episode gives you a clear, repeatable path forward.
In This Episode
Key Takeaways
Tools & Frameworks Mentioned
Common Pitfalls to Avoid
About the Fractional CI Manager Program
Allied Advisors' FCIM program helps mid-market manufacturers build a culture of continuous improvement inside the teams they already have — rather than renting expensive consultants who run projects and leave. Over a 12-month engagement, Allied comes on site four times a year to facilitate System CIP workshops, coaches teams through weekly roadmap reviews and project A3s, and mentors your people so the capability becomes self-sustaining. The goal isn't to give you a fish; it's to teach you to fish.
Connect With Justin
Have a question about anything in this episode, or want to talk through where to start? Justin would love to hear from you.
If you enjoyed this episode, please like, subscribe, and share it with a colleague — it genuinely helps the show reach more manufacturers.
From the shop floor to the boardroom — Kathy Miller has spent 30+ years leading operations at Rolls-Royce, GM, Delphi Delco, and Parker Hannifin, where she ran a $3B+ business with full P&L responsibility and toured 200+ plants across 24 countries. A 2021 Women in Manufacturing Hall of Fame inductee and co-author of Steel Toes and Stilettos, she went back to school at Penn for a master's in Applied Positive Psychology to put language and science behind what she'd witnessed on the plant floor.
In this episode, Kathy unpacks her MORE framework — Meaning, Optimism, Relationships, and Excellence — and makes the case that so-called "soft skills" are actually hard-metric performance enhancers. We talk about why frontline supervisors get "thrown to the wolves," how to connect repetitive work to real purpose, and why investing in people is the single biggest opportunity for mid-market manufacturers.
What We Cover
Memorable Quotes
"Those things people call soft skills are really not soft at all — they're performance enhancers to get hard metrics."
"I'm writing books for people who lead on concrete, not just carpet."
"Resistance is just really fear in disguise."
"There's literally a place for everybody in operations — from a high school diploma to a PhD."
Timestamps
00:00 — Intro & Kathy's background
01:30 — The plant-floor moment behind the MORE model
04:30 — Why "soft skills" drive hard metrics
07:30 — Having a shared language for leadership
10:30 — The MORE framework explained
10:45 — Supervisors thrown to the wolves: the colleague-to-boss gap
13:00 — Starting with Meaning: connecting work to purpose
17:00 — Lean transformation, BHAGs & overcoming resistance
21:30 — More Is Better: an overview of the new book
23:30 — Under-investing in frontline leaders
24:15 — MORE Mentor: Coach Kathy in your pocket
27:30 — The biggest people opportunity for mid-market manufacturers
31:00 — Respect for people & securing the future
About the Guest
Kathy Miller is President and Founder of MORE for Leaders, a keynote speaker, certified leadership coach, and business transformation advisor. Former VP of Lean Enterprise and Quality at Parker Hannifin. Author of More Is Better and co-author of Steel Toes and Stilettos.
Links
The Allied Advisors Podcast — for mid-market manufacturers looking to scale operations and improve the bottom line.
In this episode, host Justin sits down with Keith Gammill, Director of Arkansas Manufacturing Solutions (AMS), the state's affiliate of the National MEP Network. Drawing on nearly 30 years in operations, quality, HR, and continuous improvement, Keith makes the case that the MEP is one of the rare government programs that "got it right" — and walks through how mid-market manufacturers can actually put it to work. The conversation ranges from the origins of lean and where it still gets misapplied, to the central role of vision in leadership, the real impact of AI on the office (not just the shop floor), and what a first engagement with your state's MEP center looks like.
About the guest
Keith Gammill leads transformational support for manufacturers across Arkansas as Director of AMS, part of Arkansas Workforce Connections and the National MEP Network. Before joining AMS in 2014, he spent over a decade at Anchor Packaging — most recently as Director of Quality and Product Safety, leading 20 quality professionals across nine manufacturing units, and earlier driving an AutoPack division turnaround from last to first place in the company. A Gestalt Professional Certified Coach and DDI Certified Facilitator, Keith holds dual BS degrees from Arkansas State University in Industrial Technology and Leadership Management. By his own description: "an old manufacturing puke."
What you'll learn (with timestamps)
Quotable moments
Key takeaways for mid-market manufacturers
There's an MEP center in every state offering deeply discounted, locally delivered support — most manufacturers just don't know it exists. Lean is as relevant as ever, but it spans the whole business; most waste hides in administrative functions, not on the floor. AI's near-term payoff is largely in the office, connecting siloed systems and surfacing the critical few priorities. Any technology or improvement effort should sit inside a bigger plan — start with a value stream map. And lasting change requires two things: a clear, shared vision and a dedicated resource to drive it.
How to get connected
Visit nist.gov/mep and click "Connect with an MEP Center," or simply search "MEP center [your state]." In Arkansas, reach out to Keith directly. The best first step: invite a center representative in for a plant visit or discovery conversation, and come ready to talk about your pain points — including the "magic wand" question: if you could change one thing in the business, what would it be?
Connect with Keith
LinkedIn: https://www.linkedin.com/in/keith-gammill-gpcc-6b7b661/
Email: [email protected]
Mentioned in this episode
Arkansas Manufacturing Solutions (AMS) · National MEP Network · Lean 101 / Principles of Lean Manufacturing · Bill Kraus (AMS) · SCMEP OPEX (Operational Exchange) program & Mike Demos · Arkansas Manufacturing Showcase · Transformational Leadership Improvement · Chris Mennona (past guest, most-downloaded episode) · Pat Erdley, Shift HR (past guest) · Quality Digest · Taiichi Ohno / Toyota Production System
Enjoyed this episode? Like, subscribe, and share it with a fellow manufacturer. Help us reach more mid-market manufacturers looking to scale operations, improve the bottom line, and keep manufacturing strong in the USA.
Episode Summary
Most operators run the shop floor as a disciplined, measurable system and treat the sales pipeline as a black box. Bill Bell spent his career proving they are the same thing. A million dollar deal dies at month nine and the only explanation anyone offers is "the customer went a different direction." That answer is not a diagnosis. It is nothing.
In this episode, Bill walks through how he took stage-gate thinking off the production line and applied it to complex industrial sales, why a stalled deal is a diagnosis rather than a dead end, and how mid-market manufacturers can stop pouring engineering capacity into custom orders that quietly lose money. If you came up through operations and the commercial side feels like guesswork, this one is for you.
About the Guest
Bill Bell is a partner and fractional Chief Revenue Officer at Chief Outsiders, with more than 20 years of CEO and senior executive experience across the automotive, industrial engineering, and technology sectors. His career includes leadership roles at Durr Group, Leadec Corporation, and Dunes Point Capital, plus executive education at the University of Michigan's Ross School of Business. As president and CEO of Leadec, he grew the top line by more than 80% in 24 months while substantially improving the bottom line. Today he partners with mid-market manufacturers and industrial companies to build the commercial infrastructure they need to drive consistent double-digit growth.
What We Cover
Key Takeaways
A stalled deal is diagnostic. One stuck deal is noise. A hundred deals stuck in the same stage is a pattern. Consistent deaths at the budgetary quote point to an estimating problem. Deaths at technical validation point to a sales enablement gap.
Understand the process before you buy software. Build the stage gates by hand, review every deal for 90 days, and find the patterns first. Then buy a CRM to automate a process you actually understand.
Sales time is money, and unqualified deals are scrap. Selling without generating volume is the commercial equivalent of producing scrap on the line.
Qualify against four criteria. A real project needs all four:
The CEO's job is to build more leaders. Stop trying to be the smartest person in every room. Ask better questions, demand clarity, let your functional experts own the decisions, then hold them accountable for executing what was agreed.
Customization is not a value prop, it is often missing discipline. Push every custom request through a technical qualification gate with three questions:
"Leaving revenue on the table" is a myth when you say no. Every custom order that eats disproportionate engineering capacity is an order you cannot take from a better-fit customer. You are already leaving revenue on the table. You just cannot see it.
Quotable Moments
Connect
Reach out to Bill Bell at Chief Outsiders to talk through what is stalling growth in your own manufacturing business.
LinkedIn: https://www.linkedin.com/in/williambellsr/
Subscribe to The Allied Advisors Podcast for more conversations built for mid-market manufacturers looking to scale operations and improve the bottom line.
Connect with Justin Goethe and Allied Advisors to learn how the FCIM methodology drives measurable operational results.
LinkedIn: https://www.linkedin.com/in/justin-goethe-35b85a16/
What if the single biggest lever for unlocking capacity on your shop floor isn't a new piece of equipment, a new ERP system, or a costly consultant — it's a discipline most mid-market manufacturers have never even considered hiring for?
In this episode of the Allied Advisors Podcast, Justin sits down with Dr. Thorsten Wuest, full professor of mechanical engineering and founding program director of the brand-new Industrial Engineering program at the University of South Carolina's Molinaroli College of Engineering and Computing. Dr. Wuest arrived in Columbia in August 2024 with a mandate that would make most academics sweat: build a world-class IE program from scratch in a single semester. In one year, the program grew from 19 students to 66 — with another 30–40% growth projected — because, as it turns out, industrial engineering is the single most requested major from South Carolina employers that USC wasn't offering.
Dr. Wuest is also the founding director of USC's new Center for Industry Solutions, designed to close the gap between academic research and real-world manufacturing — with a particular focus on giving mid-market companies access to the kind of engineering talent that only the Fortune 500 could previously afford. His advisory board already includes the CTO of Scout Motors, the head of engineering from Mercedes-Benz, and representation from Siemens. He has been named one of SME's 20 Most Influential Professors in Smart Manufacturing and has authored over 180 peer-reviewed articles.
This is a conversation Justin has been wanting to have for a long time, and it delivers.
What We Cover in This Episode
The IE talent gap hiding in plain sight. Industrial engineering is the most-requested major from South Carolina employers — yet most high school students have never heard of it. Dr. Wuest breaks down why IE remains a "hidden major" and what USC is doing to change that, including a strategic partnership with Glimpse to better educate school advisors across the state.
The ROI of a single industrial engineer. Justin shares a story you'll want to write down: one client increased production output by 80% using nothing more than a Process FMEA (PFEP) and some combines — a strictly industrial engineering project that drove millions in additional monthly revenue. Dr. Wuest echoes this with his own firsthand example: just one hour walking a mid-sized manufacturer's shop floor surfaced improvement opportunities that would pay back in weeks, not years. The savings don't stop at throughput — better routing and layout also reduce forklift crossings, lower accident risk, and can even reduce insurance premiums over time.
Why your operations team will never solve this problem. You don't ask your shift supervisors how the process standards are coming along — you ask them how many parts came off the line. Justin and Dr. Wuest dig into why improvement work will always fall to the bottom of the pile unless you dedicate a resource to it, and why that resource pays for itself fast when given the right support and direction.
Change management is the real barrier. Mid-market hesitancy around hiring industrial engineers often isn't really about the salary — it's about what an IE's recommendations actually require: organizational change. Dr. Wuest and Justin discuss why proactive change (on your timeline, with your resources) is almost always cheaper and less painful than reactive change forced by a crisis.
How to start small: co-ops, capstones, and student consulting. Not ready for a full-time IE hire? Dr. Wuest makes the case for starting with a co-op or a structured student consulting project through the Center for Industry Solutions. These aren't ordinary class projects — they're interdisciplinary teams of competitively selected, paid students from IE, supply chain, and finance, supervised by professional staff and faculty, executing semester-long engagements run like real consulting engagements. Manufacturers get consulting-grade deliverables at a fraction of the cost. Students get real shop floor experience — and employers get an extended job interview with their best future candidates. The onboarding cost savings alone may justify the engagement.
USC's Center for Industry Solutions: a new front door for manufacturers. Dr. Wuest walks through the three pillars of the Center — workforce readiness, talent retention, and industry-university connectivity — and explains how it functions as a matchmaking service for the whole breadth of what the Molinaroli College has to offer, from student consulting projects to full-scale applied research partnerships. He also details how the Center is working to dramatically reduce the legal friction that typically slows university-industry collaboration to a crawl.
AI in engineering education: use it wisely, or pay for it later. Dr. Wuest has spent the last 10–15 years in machine learning research, so this isn't a surface-level conversation. He and Justin explore USC's proactive, transparency-first AI policy, the risk of students outsourcing their critical thinking before they've ever developed it, and why the analogy holds: if you never work as a junior coder, you can never become a senior one. The best use of AI — as Justin puts it — is as an "efficiency multiplier" for professionals who already have the foundational knowledge to evaluate and direct its output. You can't get there without doing the hard work first.
Retaining talent in the Palmetto State. South Carolina's $3,000 internship incentive is a start, but the real retention play is giving students meaningful, challenging work with employers who treat them as intellectual contributors — not just cheap labor. Dr. Wuest lays out the chicken-and-egg dynamic driving engineering talent out of the Southeast, why that is beginning to reverse, and what Scout Motors' move toward Charlotte signals about the region's trajectory.
Key Takeaways
About Our Guest
Dr. Thorsten Wuest is a full professor of mechanical engineering and the founding program director of the Industrial Engineering program at the University of South Carolina's Molinaroli College of Engineering and Computing. He is also the founding director of USC's Center for Industry Solutions. Dr. Wuest is one of SME's 20 Most Influential Professors in Smart Manufacturing and the author of over 180 peer-reviewed articles. His research sits at the intersection of smart manufacturing, machine learning, and industrial AI.
📧 Contact Dr. Wuest: [email protected] 🌐 Center for Industry Solutions: [sc.edu — search "Center for Industry Solutions"]
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The Allied Advisors Podcast is designed for mid-market manufacturers looking to scale and sharpen their competitive edge. Each episode features in-depth conversations with lean manufacturing…