Executive aviation has the allure of the uber-exclusive.

While private jets remain the ultimate status symbol, entrepreneurs like former RAF pilot Adam Twidell have been working hard to make them more accessible. The company he co-founded with his wife, PrivateFly, has brought transparency and convenience to executive jet booking.

In this episode of the podcast, I speak with Adam about private jets, but also about his entrepreneurial journey and the way PrivateFly has leveraged digital channels to carve for itself a place at this very exclusive segment of the industry and how it launched the wildly popular “most scenic airport” contest, that got massive media coverage worldwide (disclaimer: I have been a member of the jury a couple of times!).