Think of an aircraft as a blank, giant, 3D canvas, a space for creative expression…

The livery is an essential part of any airline’s branding, in fact you may be able to argue what comes first, whether the livery or the corporate branding…this is one of the aspects of airline livery design that we discuss with our guest today.

Edmond Huot is Chief Creative Officer at Allforward, a media and marketing agency based in New York City. He’s been in charge of the branding and livery design for Northern Pacific Airways, a newly created airline that aims to connect the contiguous US with Asia by way of Alaska.

Edmond gives as a glimpse of what the process to define a new airline brand from scratch looks like: how does it start? how many iterations are needed before you come up with an identity that resonates? how do you translate your drawings into an actual 160ft-long plane?

And last but not least: which are, according to him, the coolest airline liveries of all time?

Tune in for this week’s episode of the podcast!