Jay Sorensen is one of the world’s top experts in airline ancillaries.

Every year, Jay’s firm, IdeaWorksCompany, produces a comprehensive report about the state of airline ancillaries, a piece of work that has become the reference in this field, the Yearbook of Ancillary Revenue.

As someone that tried to read IdeaWork’s ancillaries yearbook as soon as it comes out, I was keen to have Jay on the podcast to talk about this very important component of many airlines’ business model.

What are the ancillaries that are driving the most revenue? Which ancillaries are now focusing the attention of the airlines? Is it realistic to think of airlines, first and foremost, as retailers, as some in the industry pretend?

We talk about all these matters and some more on this week’s episode of the podcast…!