Recorded at the historic Abbaye des Vaux de Cernay, this in-person conversation with Nouf Alawadhi traces the accidental beginnings of her jewelry brand, COYA, after a trip to Peru, and how she now juggles a full-time MBA, a job, and a business, all at once.
Nouf reflects on movement and contradictions, how they’ve shaped her pace, her priorities, and her idea of success beyond the straight line of a traditional career.
A candid conversation about creative energy and the quiet freedom of designing your own timeline.
We Talk About:
- Entering your 30s as an “almost era” where identity, ambition, and lifestyle start to feel clearer, even when life doesn’t look the way you once imagined.
- The reality of building an eight-year jewelry brand alongside a government career and an MBA.
- How travel often shapes the biggest life decisions.
- What an MBA in Paris offers beyond academics.
- Letting go of perfection, learning through failure, and trusting that effort compounds over time.