Franchising isn’t just fast food anymore — and it’s not justfor multimillionaires. In this episode of The Alternative Investing Advantage, Alex Perny sits down with Cliff Nonnenmacher, co-founder of Fronosity, to break down what franchising really costs, how to evaluate opportunities, and why the right franchise can be a faster, safer path to entrepreneurship than starting from scratch.
Cliff shares his journey from childhood hustles to owningfranchises, scaling service businesses, and helping investors navigate over 600 franchise brands. They unpack startup costs, the differences between brick-and-mortar vs. service franchises, how to validate earnings, and why fear — not money — is the biggest barrier to becoming a successful franchise owner.
00:00 Introduction to Franchising Opportunities
02:30 Cliff Nonnenmacher's Entrepreneurial Journey
08:44 Understanding the Franchisee Profile
10:25 The Value of Proof of Concept in Franchising
12:30 Demystifying Franchise Costs
16:40 Navigating Franchise Options and Support
20:05 The Role of Regulation in Franchising
22:24 Financial Considerations in Franchising
34:24 Franchise Ownership and Financial Considerations
35:06 Navigating Non-Brick-and-Mortar Opportunities
38:48 Understanding ROBS: Rollover for Business Startups
46:10 SBA Financing: A Path to Business Ownership
51:36 The Importance of SBA Loans in Small Business
57:05 Engaging with Franchise Opportunities
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Advanta IRA does not offer investment, tax, or legal advice nor do we endorse any products, investments, or companies that offer such advice and/or investments. This includes any investments promoted or discussed during the podcast as neither Advanta IRA nor its employees, have reviewed or vetted any investments, persons, or companies that may discuss their services during this podcast. All parties are strongly encouraged to perform their own due diligence and consult with the appropriate professional(s) before entering into any type of investment.
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