What does it actually take to become an AI coach — with zero AI background?

Rob Cressy walked away from corporate America 16 years ago to chase a sports broadcasting dream. Three career pivots later, a pandemic wiped out his entire industry overnight. Then in December 2022, a single text message introduced him to ChatGPT — and everything changed.

In this episode, Rob breaks down his Human AI Sandwich framework, a simple approach to using AI for business without losing your voice, your judgment, or your edge.

If you're an entrepreneur or leader trying to figure out how to use AI without becoming a robot, this conversation is for you.

We cover: ➡️ how to use AI as a creative collaborator (not a replacement) ➡️ why most AI content fails ➡️ the two audit questions that expose exactly where your AI habits are breaking down ➡️ and why the people winning with AI aren't the tech experts — they're the ones leading from a human-first perspective.

Whether you're just starting with AI tools like ChatGPT or Claude, or you've been using them for years and still feel behind, Rob's framework gives you a practical way to lead with intention in the AI era.

In this episode: • The Human AI Sandwich — how to start and end every AI workflow as the human in charge • Why 53% of LinkedIn content is now AI-generated — and why that's your opportunity • The two audit questions: How many hours are you using AI vs. actually learning it? • Three levels of being left behind with AI — and which one high performers live in • Why AI adoption is a leadership conversation, not a technology conversation

⏱ Timestamps 00:00 — How do you become an AI coach with no experience? 00:50 — Leaving corporate America: the leap from ad sales to entrepreneurship 02:15 — The ChatGPT moment that changed his business overnight 03:50 — Running a sports marketing agency for a decade — what entrepreneurship teaches you 06:50 — How COVID wiped out the sports industry and forced a pivot to AI coaching 08:00 — The Human AI Sandwich framework: how to use AI without losing your voice 11:00 — Why soul is the one competitive advantage AI will never have 14:00 — Why so much AI-generated content fails — and what to do instead 19:50 — Who Rob works with: entrepreneurs and leaders using AI for business growth 25:00 — Two AI audit questions every entrepreneur needs to answer right now 25:50 — Three levels of being left behind with AI — which one are you? 29:50 — AI for leaders: why this is a leadership conversation, not a tech conversation 31:50 — What's next: keynotes, impact, and the future of AI coaching 37:00 — Why human connection is your biggest edge in the AI era 45:00 — How to connect with Rob and get his free AI acceleration guide

🔗 Resources

Rob on Instagram: https://www.instagram.com/rob_cressy/ Rob on LinkedIn: https://www.linkedin.com/in/cressy/ Rob's free AI acceleration guide: https://www.robcressy.com

Take The Business Blind Spot quiz → https://blindspot.amandadake.com

What does it look like when someone successful finally admits they're living at a 6? James Friel had the career — the titles, the bonuses, the offer to run global marketing from London. And he said no.

James Friel is the founder of J Street Financial and a serial entrepreneur who has built everything from digital consultancies to ghost kitchens to financial advisory firms. But before all of that, he was a high-performing corporate executive who looked like he had it all — and felt the quiet pull to do something more.

In this conversation, James unpacks the entrepreneurial mindset behind some of the biggest career pivots of his life: why he turned down a CMO track, what his grandfather's question — "What if your ladder's leaning against the wrong wall?" — actually cost him to answer, and how he learned to make decisions with confidence rather than regret.

This is a how it started, how it's going conversation — and James gets specific about both.

In this episode:

➡️ The first sale James ever made (he was 8 years old) ➡️ Why high-achievers stay stuck at a 6 — comfortable, but not fulfilled ➡️ Turning down London, a promotion, and a CMO runway ➡️ What personal development really looks like for serious founders ➡️ The difference between a bookkeeper and a true financial co-pilot ➡️ Warren Buffett, Annie Duke, and the cost of second-guessing your decisions ➡️ How J Street Financial helps entrepreneurs move from rearview-mirror thinking to windshield clarity

Connect with James Friel: 🌐 Free Financial Health Check: https://www.jstreetfinancial.com ☑️ https://www.linkedin.com/in/jamespfriel 📧 [email protected]

Timestamps: 00:00 — Introduction: James Friel, Serial Entrepreneur & Founder of J Street Financial 03:00 — His Grandfather's Question: "What If Your Ladder's Leaning Against the Wrong Wall?" 07:27 — The Defining Moment: Turning Down London & the CMO Track 11:15 — What Happens When You Bet on Yourself (and Everyone Thinks You're Crazy) 16:19 — Living on the Edge: Why Comfort Is the Enemy of Growth 23:50 — Connecting the Dots: Lessons from Roses, Ghost Kitchens & Every Venture In Between 29:00 — J Street Financial: From Rearview Mirror to Windshield

Want to know your number? Take the 2-minute assessment at https://amanda-pyaik3fu.scoreapp.com

Forbes Riley generated $2.5 billion in sales — and she'll tell you it had nothing to do with "selling."

In this conversation, Forbes Riley, known as The Queen of Pitch, breaks down the communication skill that most professionals never learn — and why it changes everything from the boardroom to the dinner table.

Forbes shares the childhood struggle that became her superpower, the accidental audition that launched a billion-dollar career, and why pitching isn't what you think it is.

Key Moments: 00:00 — Introducing Forbes Riley, The Queen of Pitch 00:16 — How $2.5 Billion Started "By Accident" 01:17 — The Childhood Struggle That Became Her Superpower 03:53 — Early Acting Career, Rejection & an Eating Disorder 05:18 — The Pen Audition That Launched Her Pitching Career 07:19 — Selling $1 Billion in Juicers with Jack LaLanne 08:22 — From Kim Kardashian to 100,000 Students 08:50 — Pitch Secrets A to Z: The Upcoming Book & Tour 11:38 — Two Degrees in Three Years (and Why She Regrets Nothing) 15:27 — The Moment She Realized Communication Was Her Core 16:29 — Her Favorite F-Word 21:19 — Why Pitching Is the Ultimate Parenting Tool

📘 Forbes' new book: Pitch Secrets, A to Z — https://pitchsecretsbook.com/ 🔗 Connect with Forbes Riley: https://forbesriley.com/

Connect with Amanda: https://amandadake.com https://www.linkedin.com/in/amanda-dake/ Grab Amanda's Book: https://book.amandadake.com

Subscribe for real conversations about clarity, growth, and the changes that happen along the way.

After 25 years in a high-paying pharmaceutical sales career, Kathleen Chabus had everything that looks like success on paper: income, status, stability.

But inside, it felt like being on the wrong bus and never getting off. Safety became a cage.

In this conversation, Kathleen shares how "golden handcuffs" kept her in a role that didn't fit, why the "condition trap" ("once X happens, then I'll finally…") almost cost her the life she actually wanted, and what shifted as she approached 50 and realized: You cannot course correct without starting the course.

We talk about:

➡️ Walking away from a 25-year career without burning everything down ➡️ The hidden cost of staying in the wrong role "just a little longer" ➡️ Why high achievers get stuck in the condition trap ➡️ Reclaiming creativity after years of "fitting in" ➡️ Building a life and business that feels like you—without the mask

If you've ever looked around at your "successful" life and thought, "How did I end up here?" this episode will hit home.

Key Moments 00:00 – When success doesn't feel like success 04:12 – The moment she realized she was on the wrong bus 11:30 – The "condition trap" that keeps high achievers stuck 17:45 – When safety turns into a cage 25:20 – Nearing 50 and refusing to wait any longer 32:40 – Small steps to start a course correction 41:10 – Advice for leaders who feel trapped by their own success For more conversations on clarity, leadership, and the messy middle of growth, hit subscribe and turn on notifications.

👇 If this episode resonates, tell us in the comments: What "safety" are you holding onto that might actually be a cage?

Connect with Kathleen: Instagram: https://www.instagram.com/kathleenchabus/

Connect with Amanda: Book: https://book.amandadake.com Website: https://amandadake.com LinkedIn: https://www.linkedin.com/in/amanda-dake/

Most corporate dumpster fires do not start as crises. They start as conversations that never happen.

In this episode, Amanda Dake sits down with leadership communications expert Heather Lisle, the person organizations call when internal issues quietly escalate into full scale problems.

This conversation follows a clear how it started, how it's going arc. Heather shares her early career inside government and corporate leadership, the pivot forced by COVID, and how avoided conversations, indecision, and miscommunication often sit underneath profit loss, employee churn, and leadership breakdowns.

They also talk about the personal side of leadership, making decisions, visibility, criticism, and what changes when you move from employee to owner.

This is a grounded conversation about responsibility, clarity, and what actually fixes broken teams.

Key Moments: 00:00 Dumpster fires and why Heather gets called 00:21 How it started, early career and diffusing conflict 02:21 The pivot, relocation, COVID, and survival mode 05:08 Owning the problem she actually solves 10:32 Making decisions and saying what you want 12:11 Not deciding is still a decision 17:46 The man in the arena and handling criticism 26:27 How it's going now, choosing clients and real change

This conversation is not about leadership theory. It is about clarity, responsibility, and the cost of avoiding what needs to be said.

If you lead people, manage teams, or feel something drifting inside your organization, this conversation will feel familiar.

Connect with Heather: LinkedIn: https://www.linkedin.com/in/heatherlisleco/ Website: https://www.heatherlisle.com/ Book: https://www.heatherlisle.com/book

Connect with Amanda: LinkedIn: https://www.linkedin.com/in/amanda-dake/ Website: https://amandadake.com Book: https://book.amandadake.com

How it started: A respected surgeon signing what looked like a standard contract. How it's going: A federal prison consultant warning others about the "Kickback Trap" that cost him his freedom. Dr. Alap Shah's story is the ultimate "how it started vs. how it's going" cautionary tale.

In this episode, we trace the full arc of his journey- from the height of his medical career to the day he reported to federal prison, and how he is rebuilding his life today.

This conversation isn't just about the law; it's about the unexpected turns life takes and the clarity you find when everything falls apart.

In this conversation:

00:00 How it started: The "standard" contract

04:15 The "Kickback" trap explained

12:30 The turning point: When the FBI got involved

18:45 The reality of Federal Prison Camp

25:00 How it's going: Life lessons after the fall

🔔 Subscribe for real conversations about clarity, growth, and the changes that happen along the way.

Connect with Dr. Shah https://www.linkedin.com/in/alap-shah-385206102/

Connect with Amanda LinkedIn: https://www.linkedin.com/in/amanda-dake/ Website: https://amandadake.com Grab a copy of her book: https://book.amandadake.com

In this episode of the Amanda Dake Podcast, Amanda joins Lia Dunlap on the Oracle On Purpose Podcast for a conversation about making a decision before everything is figured out.

Amanda shares a personal story from early in her career, the moment she walked into her administrator's office and said she wouldn't be returning to teaching the next year. There was no plan and no safety net. Just a clear knowing that what she was doing no longer fit.

That one decision changed the direction of her life.

Together, they talk about:

• Why most meaningful changes start with a single decision, not a detailed plan

• How growth usually comes from a series of honest choices, not dramatic reinventions

• The difference between what looks bold from the outside and what feels necessary on the inside

• Why waiting for certainty often keeps people in the same place longer than they want

• What it takes to trust yourself when others may not understand the choice

This episode is for anyone who knows a decision needs to be made and keeps putting it off because the next steps aren't clear yet. Sometimes everything that comes next starts with deciding. Connect with Lia Dunlap (The Oracle on Purpose): Website: https://www.oracleonpurpose.com Facebook: https://facebook.com/coachliadunlap YouTube: @oracleonpurpose7906 LinkedIn: https://linkedin.com/in/coachliadunlap Work with Lia: https://www.oracleonpurpose.com/meet-lia Connect with Amanda Dake: Website: https://amandadake.com/ LinkedIn: https://linkedin.com/in/amanda-dake Enjoy the episode? Subscribe, like, and leave a review! Produced by https://broadcastyourauthority.com

Most people believe growth requires destruction. Quit the job. Start over. Burn the bridge.

That is not always true.

In this episode, Amanda Dake sits down with Julie Rowlett, a mathematics professor whose work spans theoretical math, physics, game theory, and entrepreneurship. Julie shares how a lifelong career in abstract mathematics expanded into building Kluero, an AI-driven platform designed to help teams understand how they actually function together.

Rather than pivoting away from academia, Julie stayed with her work long enough for it to evolve. Her research into cooperation and strategy, originally studied through plankton and game theory, now informs how teams grow, adapt, and improve over time.

This conversation explores growth without collapse, risk without recklessness, and why building something better does not require burning down what already works.

In This Episode

• Why growth does not have to begin with dissatisfaction

• How abstract math becomes practical, human systems

• What plankton and teams have in common

• Why most team tools miss the point

• Building a company alongside a stable career

• Taking risks without sacrificing stability

About the Guest: Julie Rowlett is a mathematics professor, researcher, and entrepreneur. Her work connects theoretical physics and game theory to real-world leadership through her platform, Kluero.

LInkedIn: https://www.linkedin.com/in/julie-rowlett-b49690231 Website: https://www.kluero.com/

Connect with Amanda: Website: https://amandadake.com/ Instagram: https://www.instagram.com/amandadake/ LinkedIn: https://www.linkedin.com/in/amanda-dake/ Facebook: https://www.facebook.com/OKCAmanda/

Stop creating offers nobody wants. Learn how to validate demand BEFORE you launch so you can build profitable offers that actually sell. Former teacher turned ClickFunnels certified partner reveals the exact framework for testing if your offer will convert.

Discover why most entrepreneurs waste months building offers that flop and how to align your business with what the market actually wants. Plus, learn how to use AI tools like ChatGPT to discover your unique strengths and create offers that feel effortless to deliver.

📘 FREE BOOK: 6 Moves To Your Next 6 Figures Get the complete roadmap: https://book.amandadake.com

🤖 FREE ALIGNED AI GUIDE Learn how to use AI for business alignment and self-discovery: https://amandadake.com/ai

⏱️ KEY TIMESTAMPS: 00:00 Why most offers fail to convert 01:00 From teaching to digital marketing success 02:00 Trained by Russell Brunson at ClickFunnels 03:00 The 4-step offer validation framework 04:00 Creating crystal clear offer messaging 06:00 Building offers aligned with your strengths 08:00 Avoiding the low-ticket distraction trap 09:00 Using ChatGPT for self-discovery and business alignment

💡 WHAT YOU'LL LEARN: • How to test if your offer will sell before you build it • Why clarity beats complexity in offer creation • The biggest mistake with low-ticket offers (and why low-ticket might be draining your energy) • How to align your business with your natural design • Using AI tools for strategic business decisions and personal alignment

📚 TOOLS MENTIONED: • ChatGPT for business strategy • Human Design Chart • Gene Keys • DISC Profile • StrengthsFinder

ABOUT AMANDA DAKE: Strategist and growth consultant with 15+ years guiding professionals through business growth and career transitions. Trained as one of Russell Brunson's first certified ClickFunnels partners, Amanda helps professionals think clearly, choose their direction, & build a plan they can execute quickly.

Connect with Amanda: Website: https://amandadake.com/vip Instagram: https://instagram.com/amandadake LinkedIn: https://www.linkedin.com/in/amanda-dake/ Facebook: https://www.facebook.com/OKCAmanda/

Jay Larson followed a traditional path for most of his life. College, career, family, stability. He could have stayed a few more years and retired comfortably. Instead, he made a different choice.

In this episode, Jay and Amanda talk about what it really looks like to choose growth later in life, without blowing up everything you've built. This is an honest conversation about work, identity, time, family, and what changes when you decide you're not finished yet.

They discuss:

• Why retirement didn't feel like the finish line

• Leaving a traditional path by choice, not crisis

• Creating space for meaningful work and passion projects

• How his relationship with time, work, and family shifted

• What he would tell someone standing at the same crossroads

This episode is for anyone who's built a good life and is quietly wondering if there's more, without wanting to start over. Key Moments 00:00 Jay's background and traditional career 04:12 The moment he knew he wanted something different 09:30 Why retirement didn't feel like the end 14:45 What growth looks like at this stage of life 20:10 How his relationship with time and work changed 26:40 What he would tell someone standing at the same crossroads Connect with Jay: https://www.linkedin.com/in/jaylarson1228 Connect with Amanda: Website: https://amandadake.com/vip Instagram: https://instagram.com/amandadake LinkedIn: https://linkedin.com/in/amanda-dake Get my book 6 Moves to Your Next 6 Figures https://book.amandadake.com