Relationship Marketing: The Smarter Content Strategy for Entrepreneurs

If you are exhausted from chasing algorithms and posting more just to stay visible, this episode is for you.

Most entrepreneurs believe growth comes from reach. More impressions. More followers. More noise.

But what if the smarter strategy is building real relationships?

In this episode, I sit down with Shaun Chavis to talk about what relationship marketing actually looks like in practice. We break down why posting alone is not enough, why engagement is the real growth engine, and how long-term thinking separates sustainable brands from short-term trends.

We also talk about the discipline of choosing one platform you can commit to, how to pressure test ideas before launching them, and why collaboration accelerates trust faster than competition ever could.

If you are building a serious business and want a content strategy that lasts beyond the next algorithm shift, you will love this conversation.

Connect with Shaun Chavis: Substack: https://redressing.substack.com/ LinkedIn: https://www.linkedin.com/in/shaunchavis/

Join Clients Over Chaos for free trainings and the full Strong Start library: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

Get access to weekly trainings: https://nextnumber5clients.com

Apply for The Experts Network: Send me a DM on Instagram with the word Experts https://www.instagram.com/TheAmandaKaufman/

Connect with Amanda: Instagram: https://www.instagram.com/TheAmandaKaufman/ LinkedIn: https://www.linkedin.com/in/amandakaufman/

If this episode resonates, share it with another entrepreneur who is ready to stop broadcasting and start building.

What if the real reason you feel stuck isn't strategy… it's belief?

In this episode, I am breaking down something that most entrepreneurs completely overlook. You can have the scripts. You can have the funnel. You can track your numbers. But if your belief system is fragile, your progress will be too.

We are talking about what a belief actually is, how untested thoughts quietly sabotage your focus, and why so many intelligent, capable coaches stall even when they know exactly what to do.

I also dive into the difference between information and integration, the trap of personal development guilt, and why optimizing for comfort will always keep you playing small.

If you want sharper focus in 2026, you cannot wait for proof before you move. You have to build belief that allows you to act anyway.

This episode will challenge you. And that is the point.

Join Clients Over Chaos for free weekly trainings: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

Access the Strong Start training library: https://nextnumber5clients.com

Ready to build your business inside The Experts Network? Send me a DM on Instagram with the word Experts: https://www.instagram.com/TheAmandaKaufman/

Connect with Amanda: Instagram: https://www.instagram.com/TheAmandaKaufman/ LinkedIn: https://www.linkedin.com/in/amandakaufman/

Listen and subscribe: Apple Podcasts: https://podcasts.apple.com/Spotify: https://open.spotify.com/

If this episode resonates, share it with another entrepreneur who is ready to unlock their next level.

#MindsetShift #EntrepreneurMindset #CoachingBusiness #HighPerformance #BeliefSystems #BusinessGrowth #StrongStart

Most entrepreneurs think they need better AI tools. They don't. They need better clarity.

In this episode, Bailey Proulx of Operion.io breaks down the difference between solving symptoms and solving real business constraints.

We talk about why chasing shiny AI tools keeps founders stuck, how to work backwards from the outcome you actually want, and what it really takes to build systems that scale.

If you've felt behind or overwhelmed by AI, this conversation will reset how you think about using it in your business.

Connect with Bailey Proulx: Instagram: https://www.instagram.com/bailey_proulx LinkedIn: https://www.linkedin.com/in/bailey-proulx/ Facebook: https://www.facebook.com/official.bailey.proulx

Connect with Amanda Kaufman: Free Thrive & Scale Expert Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint Podcast: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 YouTube: https://www.youtube.com/@theamandakaufmanshow Instagram: https://www.instagram.com/theamandakaufman LinkedIn: https://www.linkedin.com/in/amandackaufman/ Clients Over Chaos: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

#AI #BusinessStrategy #Entrepreneurship #Automation #SystemsThinking #Leadership #TheAmandaKaufmanShow

In a world full of influencers and expert advice, how do you stay connected to your own voice?

Amanda Kaufman and Michele Margolin explore self-leadership as authorship, how to reinterpret discomfort during growth, and why you must become your own best influencer to make your next move with clarity and confidence.

Ways to connect with Amanda Kaufman Free Thrive & Scale Expert Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint Podcast: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 YouTube: https://www.youtube.com/@theamandakaufmanshow Instagram: https://www.instagram.com/theamandakaufman LinkedIn: https://www.linkedin.com/in/amandackaufman/ Clients Over Chaos: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

If you've been told you're one funnel away or one post away from success, this episode flips that narrative.

Amanda Kaufman breaks down the top five lies keeping coaching businesses stuck and explains what actually creates clients, momentum, and sustainable growth.

This is a grounded, no-fluff conversation about agency, conversations, and using data instead of chasing visibility.

Free Thrive & Scale Expert Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint Podcast: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 YouTube: https://www.youtube.com/@theamandakaufmanshow Instagram: https://www.instagram.com/theamandakaufman LinkedIn: https://www.linkedin.com/in/amandackaufman/ Clients Over Chaos community: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

#CoachingBusiness #OnlineCoaching #BusinessStrategy #ClientAcquisition #EntrepreneurMindset #TheAmandaKaufmanShow

Most coaches think they need more discipline to grow their business. More consistency. More pressure.

In this episode of The Amanda Kaufman Show, Amanda sits down with high performance coach and business growth partner Carlos Villarreal to explain why that framing usually backfires.

This conversation goes deeper than motivation and habits. Carlos breaks down why self-leadership comes before discipline, how confidence is built through action, and what actually changes when coaches stop treating their work like a hobby and start running it like a real business.

They talk about keeping promises to yourself, leading yourself the way you once showed up for a boss, and why focus and clarity matter more than trying harder.

If you're a coach who knows you're capable of more but feels stuck, scattered, or inconsistent, this episode will help you see the real problem and what to do next.

Ways to Connect with Carlos Villarreal Instagram: https://www.instagram.com/carlosvillarrealcoaching/?hl=en LinkedIn: https://www.linkedin.com/in/carlosvillarrealiii/ Facebook: https://www.facebook.com/carlos.villarreal.3766/

Resources & Ways to Connect with Amanda

Thrive & Scale Blueprint https://amandakaufman.net/thrive

Podcast https://amandakaufman.net/podcast

YouTube https://www.youtube.com/@AmandaKaufman

Instagram https://www.instagram.com/amandakaufman

LinkedIn https://www.linkedin.com/in/amandakaufman

Clients Over Chaos Community https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

Most business owners don't abandon a book because they lack discipline or time. They abandon it because they start writing before they have clarity.

In this episode of The Amanda Kaufman Show, I'm joined by Sean Mabry for a grounded conversation about why so many business owners never finish the book they start. We unpack the difference between excitement and clarity, why outlining and proposals matter more than people want to admit, and how starting without a clear map almost guarantees the project will stall.

Sean shares what he sees again and again with business owners who want to write a book, why skipping the clarity stage creates resistance later, and how knowing whether a book should exist at all changes everything.

If you've been circling the idea of writing a book for years or have an unfinished draft sitting on your hard drive, this episode will help you understand what's actually getting in the way.

Facebook https://www.facebook.com/smabry

LinkedIn https://www.linkedin.com/in/sean-mabry-781b39a3/

Thrive & Scale Blueprint https://amandakaufman.net/thrive

Podcast https://amandakaufman.net/podcast

YouTube https://www.youtube.com/@AmandaKaufman

Instagram https://www.instagram.com/amandakaufman/

LinkedIn https://www.linkedin.com/in/amandakaufman/

Clients Over Chaos Community https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

What happens when someone experiences real coaching for the first time?

In this episode of The Amanda Kaufman Show, I'm joined by Rusty Tugman, leadership trainer and workplace coach for the Oklahoma Department of Human Services. Rusty shares how a single coaching conversation grew into the first internal coaching program of its kind within Oklahoma state government — and why clarity, not advice, is what actually creates change.

We unpack what true coaching looks like in practice, why trusting the coaching process matters, and how coaching helps people move from confusion to conviction with confidence.

If you're a coach, leader, or someone curious about what coaching is actually meant to do, this episode is for you.

LinkedIn: https://www.linkedin.com/in/rusty-tugman/

Thrive & Scale Blueprint https://amandakaufman.net/thrive

Podcast https://amandakaufman.net/podcast

YouTube https://www.youtube.com/@AmandaKaufman

Instagram https://www.instagram.com/amandakaufman/

LinkedIn https://www.linkedin.com/in/amandakaufman/

Clients Over Chaos Community https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

What if mental health conversations didn't start with what's wrong?

In this episode of The Amanda Kaufman Show, I'm joined by Dana Christian Lee for a powerful conversation about storytelling, presence, and why asking what moves you can be more impactful than advice, diagnoses, or strategies.

Dana is an educator, producer, and longtime advocate for youth mental health through her work with Tell My Story. We talk about why film creates connection in ways words often can't, how performance culture disconnects people from themselves, and what happens when both adults and young people are given permission to listen inward instead of chasing external approval.

This episode is for parents, educators, leaders, and anyone who feels the quiet pull to reconnect with what actually matters. It's not about fixing yourself. It's about remembering who you are beneath the noise.

Ways to Connect with Dana Christian Lee

Website https://www.tellmystory.org/

LinkedIn https://www.linkedin.com/company/tellmystory-org/

Facebook https://www.facebook.com/1tellmystory

Thrive & Scale Blueprint https://amandakaufman.net/thrive

Podcast https://amandakaufman.net/podcast

YouTube https://www.youtube.com/@AmandaKaufman

Instagram https://www.instagram.com/amandakaufman/

LinkedIn https://www.linkedin.com/in/amandakaufman/

Clients Over Chaos Community https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

Most coaches don't struggle because they're bad at coaching.

They struggle because they're trying to build a business without a system that can survive real life.

Life is always going to show up. Kids need you. Parents need you. Energy fluctuates. Plans fall apart. And yet somehow, when it comes to a job, people figure out systems that keep things moving anyway.

So why do so many coaches decide that building a coaching business is impossible because their life is "too full"?

In this episode, I break down three simple moves that help you launch or relaunch your coaching business without burning yourself out or pretending your life doesn't exist. We talk about why confidence isn't the real issue, why conversations matter more than complicated strategies, how tracking the right things creates momentum, and how belief gets built through evidence instead of hype.

If you've ever felt stuck, overwhelmed, or like you're failing because your business isn't moving fast enough, this episode will help you see what actually needs to change.

You don't need more motivation. You need a system that works when life is messy.

Listen in and start building something you can actually sustain.

Resources & Ways to Connect with Amanda

Thrive & Scale Blueprint https://amandakaufman.net/thrive

Podcast https://amandakaufman.net/podcast

YouTube https://www.youtube.com/@AmandaKaufman

Instagram https://www.instagram.com/amandakaufman

LinkedIn https://www.linkedin.com/in/amandakaufman

Clients Over Chaos Community https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home