The Amanda Kaufman Show

Thinking about your first hire, or wondering if the last one is actually paying off? This episode is for the business owner who wants help and wants to know the help will earn its keep.

Co-host Rebecca Kaufman, Amanda's sister and a former member of her team, puts Amanda in the hot seat on hiring: how to know it is the right time, and how to get the quickest return on the decision. Amanda, founder of Clairvenu, gets into the help to get first, the four categories most hires fall into, the worst hiring advice she ever paid for, the spreadsheet test that replaced it, and the thinking behind hiring her own sister.

In this episode, you will learn:

🗺️ The first help to get, before you start: a mentor, an accountant, and a lawyer 🗂️ The four categories of help (admin, delivery, sales, marketing) and how to measure each one 😬 The worst hiring advice Amanda ever paid for, and the cost of hiring emotionally 📊 The spreadsheet test: map every activity, cost it out, and ask "can I make a trade?" 👭 Getting comfortable with firing before you hire, and what Amanda weighed before hiring her sister 🌱 Culture over "A players," and starting small with a freelancer to build the skill of giving work away

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CHAPTERS

00:00 The right time to hire, and the quickest ROI on it 00:55 What I mean by a hire, from employees to independent contractors 03:41 Ask for help from the beginning, starting with a mentor 05:20 An accountant and a business lawyer, before the IRS says hello 06:51 The four categories of help, starting with admin 08:22 Delivery and fulfillment, and my labor budget for every unit 09:16 Hiring emotionally, and hiring my sister into sales 10:41 Overhiring in marketing, the black hole beast 13:15 Input versus output, and the worst hiring advice I ever got 15:32 The best advice: make a spreadsheet 17:21 Can I make a trade? Pricing activities against my time 19:59 Getting comfy with firing, and the thinking behind hiring my sister 22:13 Transparent terms, and a parting of ways with no drama 24:38 A players, and cultivating an A environment 27:17 Remember, hiring a human is a relationship 28:23 Start small, test, and learn to give work away

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

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CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 📘 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

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STAY IN THE LOOP

📬 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Making money and still stressed about it? This episode is for the business owner who is selling, working hard, and still not sure what they can safely pay themselves. Kelsa Dickey lays out a money system that runs on rhythm instead of tracking every dollar, and shows how one personal number becomes your paycheck, your tax number, and a check on your pricing.

Kelsa Dickey is the creator of the SpendFirst methodology and the founder of Financial Coach Academy. She has spent nearly two decades coaching more than 1,000 real clients through financial transformation, helping them pay off $38 million in debt and save more than $112 million, and she has trained over 700 financial coaches through her programs. She hosts the Money Made Human podcast, and her upcoming book is SpendFirst: The Surprisingly Simple System to Stop Stressing About Money. She joins Amanda Kaufman to talk about the way money stress leaks into sales, the three movements every personal expense makes, and how to design a paycheck for yourself as a business owner.

In this episode, you will learn:

💸 How money stress shows up in sales conversations, and the energetic exchange clients can sense 📊 The reason tracking every dollar stalls most people out, and what to do instead 🗓️ Planning for 75% of the next three months so the whammies stop blindsiding you 🔁 Spend Fixed, Spend Freely, and Spend Future, and the weekly rhythm behind each one 💵 How to turn your personal number into a weekly paycheck and a tax savings number 🏷️ Backing into your pricing to find out if the business can ever provide for you

CHAPTERS

00:00 The money story under the sales problem 00:31 Meet Kelsa Dickey, creator of SpendFirst 01:48 Personal finances behind hesitant selling 03:36 Money stress and the energetic exchange 05:31 Tracking every dollar stalls people out 08:29 Plan for 75% of the next three months 10:50 Personal finances first, then the business 13:44 Spend Fixed: the predictable bills 14:27 Spend Freely: a weekly amount you do not track 16:54 Spend Future: saving for the whammies 21:44 Your personal number becomes your paycheck 23:09 Spending twenty thousand to look like you make ten 25:24 Design a paycheck structure for yourself 28:35 Back into your pricing to find a pricing flaw 29:49 The first decision is what you sell 34:27 Where to find Kelsa and the Year Ahead Planner

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CONNECT WITH KELSA DICKEY

🌐 Website: https://spendfirst.com/ 💼 LinkedIn: https://www.linkedin.com/in/kelsadickey/ 📸 Instagram: https://www.instagram.com/moneycoachkelsa 📸 Instagram (Financial Coach Academy): https://www.instagram.com/financialcoachacademy ▶️ YouTube: https://www.youtube.com/@moneymadehuman 📘 Facebook (business): https://www.facebook.com/spendfirst 👤 Facebook (personal): https://www.facebook.com/CoachKelsa

🎁 Free gift: The Year Ahead Planner, a one-page view of the next twelve months of expenses that do not happen every month: https://spendfirst.com/year-ahead/

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STAY IN THE LOOP

📩 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Feeling guilty every time the business wins and a relationship takes a back seat? This episode is for the business owner who wants big goals and good relationships, and is tired of being told to pick one.

Co-host Rebecca Kaufman, who also happens to be Amanda's sister, puts Amanda in the hot seat on relationships and business building. Amanda, founder of Clairvenu, hears some version of the relationship question on practically every call. She gets into the arenas of life, the seasons that change how available you can be, the boundary that defines every relationship, and the one-inch square that decides whose opinion gets a vote.

In this episode, you will learn:

🎯 The arenas of life, and the reason Amanda calls balance a marketing term 🌱 Seasons of growth, seasons of roots, and the autonomy to recalibrate 🧱 Esther Perel's boundary idea, and letting go of relationship guilt 🤝 Letting your people show up for you, and the reciprocity expectation that trips up entrepreneurs 🎂 People pleasing versus real give and take, and the small skills that keep relationships strong 🟨 The one-inch square sticker for deciding whose opinion counts on your goals

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CHAPTERS

00:00 Balancing relationships and business building 01:04 Sisters, co-hosts, and all the roles we play for each other 02:00 The relationship question that comes up on practically every call 03:57 Self-development on steroids, and you don't have to blow up your relationships 06:31 Forget balance, prioritize instead 07:27 The arenas of life, and my no-makeup years 10:21 Shifting priorities, and simply adding more relationships 11:24 Seasons of growth, and my season of growing roots 13:05 Guilt, Esther Perel, and the boundary between two people 16:00 Asking for help and letting your people show up 17:42 Entrepreneurs, control, and the reciprocity trap 19:04 People pleasing, and relationships as a skill 21:30 The fantasy that someone else's support makes you successful 22:37 Stop running every business decision by the people closest to you 25:00 The one-inch square sticker 27:28 When your circle is small, and a reason and a season

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

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CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 📘 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

STAY IN THE LOOP

📬 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Most coaches who shine in a room hit a wall online. The posts go out, the themes rotate, and the response is crickets. This one is for every coach or consultant whose best marketing happens face to face and who is ready for it to reach further.

Jenny Morin is an executive coach and author who helps business leaders get clear on their goals and keep their commitments, with a focus on time management and organization. She is a member of the Clairvenu Inner Circle, and in this Here, Let Me Do That For You session Amanda Kaufman coaches her live: separating her private coaching from her corporate workshops, reactivating the CEO relationships she already has, and turning the in-person workshop that finds her best clients into an online masterclass.

In this episode, you will learn:

🎯 Know your goal: turning ten private clients and one workshop a month into a clear revenue target 🏢 The reason naivete about corporate America can be a strength, and the CEOs who already know other CEOs 🐎 Two avatars, two businesses: working both as hypotheses until one horse pulls ahead 🎤 Taking an in-person workshop online, and the Goldilocks offer that keeps an invitation from feeling like a pitch slap 🤖 Using AI to pick a painful, urgent masterclass topic, and the difference between coach speak and marketer speak 🌪️ Social media as a cyclone of attention, connection, resolution, and commitment

CHAPTERS

00:00 Welcome and introducing Jenny Morin 01:19 From professional organizer to productivity coach 05:16 Jenny's offers: private coaching, packages, and workshops 13:20 Know your goal: a $10K to $12K month 20:26 Selling into corporate America and the strength of naivete 22:26 CEOs know CEOs: reactivate the relationships you have 25:15 Two avatars, two businesses: let one horse pull ahead 31:11 The reason coaching referrals come slowly 34:03 The free workshop that finds her best clients 35:29 Taking the workshop online as a low-ticket experience 37:25 Pitch slapping and the Goldilocks offer 39:02 Using AI to build a masterclass for your avatar 44:11 Coach speak versus marketer speak 48:00 Treat social media like a cyclone 54:40 Is a hot dog a sandwich? People fall in love with quirks 57:22 Marketing is a nine-letter word for test

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CONNECT WITH JENNY MORIN

🌐 Website: https://www.jmcoaching.org/ 💼 LinkedIn: https://www.linkedin.com/in/jenny-morin 📸 Instagram: https://www.instagram.com/jennyrossomorin ▶️ YouTube: https://www.youtube.com/@jennifermorin8710 👍 Facebook: https://www.facebook.com/jmcoaching 👤 Facebook (personal): https://www.facebook.com/jenny.r.morin

🎁 Free gift: Jenny's Guide for Overwhelmed Entrepreneurs, to find what is blocking your business growth and regain balance: https://dl.bookfunnel.com/p8aozc5o5e

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WORK WITH AMANDA

🎓 Free LIVE Training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 💻 Private ClairvenuOS Demo: https://clairvenu.com/demo ⭕ Join The Inner Circle: https://clairvenu.com

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STAY IN THE LOOP

📩 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Money is never far from mind in a small business, even in a great month. This episode is for the coach or service business owner who wants to stop cowboying around with money and start paying themselves on purpose.

Co-host Rebecca Kaufman puts Amanda in the hot seat on business money versus lifestyle money. Amanda, founder of Clairvenu, has been burned by money and has won with it, and she walks through the two bucket rule, the four jobs every dollar has to do, how an owner's draw works, and the weekly system she uses to pay her business first. Not your accountant, not your lawyer... just two people who are nerdy about this.

In this episode, you will learn:

👀 The daily habit that takes the emotion out of money 🪣 The two bucket rule: your business money is not your lifestyle money 🧩 The four jobs every dollar has to do, in the business and at home 💰 Profit First, tax set-asides, and how an owner's draw actually works ⚙️ The weekly automated allocation system Amanda runs in her own business 🚢 Trickling in windfalls and vault accounts for big investments, plus the Disney cruise math

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CHAPTERS

00:00 A straight up conversation about money 01:36 Money, status, and the reason it is never far from mind 05:06 Spending my retirement savings to start my business 06:38 My first $30,000 sale, and cookies for closers 08:51 What my salary did not mean 12:11 Habit one: I look at my money every day 12:43 Your business money is not your lifestyle money 15:13 The four jobs your money has to do 16:00 Passive income is baloney 18:07 Profit First: pay the business first 19:57 Owner's draw, payroll, and S-Corps 23:24 How I choose an accountant 24:33 My weekly allocation system 27:51 Trickling in a windfall 29:50 Vault accounts and our Disney cruise math 32:37 The model I built for marketing costs

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

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CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 📘 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

STAY IN THE LOOP

📬 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Doing excellent work and almost nobody knows it? This episode is for the business owner who has built the brand, the website, and the offer, and still feels invisible. Jenny Braly stopped hiring it out, learned the platforms herself, and grew a portrait photography business to over a million organic views in a month.

Jenny Braly is a Fort Worth portrait photographer and the owner of Braly Studios, with more than 17 years in the industry and a multi six-figure business she built from the ground up. Her work runs on one belief: the person in front of the camera matters more than the picture. Known for bold, emotive portraits, she creates experiences that help her clients see themselves differently. She joins Amanda Kaufman to talk about the real cost of being invisible, what authenticity looks like when you try to operationalize it, the tell that gives away AI generated imagery, and the reason her strongest videos always come with critics attached.

In this episode, you will learn:

👀 The most expensive problem in a business is being invisible, and how visibility becomes marketing ✨ Authenticity without a checklist, and what being seen both beautified and not gives the people watching 🤖 The connect the dots tell that gives away AI generated imagery, and when polish is still the right call 💡 What learning the platforms herself taught Jenny that hiring it out never did 📈 Six months of consistency, a million view month, and how it fed inquiries and SEO 🔥 The reason Jenny's videos do not go viral without haters, and what that says about her messaging

CHAPTERS

00:00 Meeting Jenny Braly in Fort Worth 02:15 Being invisible is the real problem 03:15 How a photographer shows up on her own camera 04:25 AI is making real people more valuable 04:48 Posturing versus positioning 06:10 Authenticity does not need a checklist 08:16 Permission to accept every version of you 10:19 The connect the dots tell of AI imagery 12:52 The decision to learn the platforms herself 13:42 Six months of consistency to a million view month 14:29 Knowledge really is power 17:11 Viral reels lift your SEO 17:51 Do not be afraid to pivot 21:13 Interest media and the attention game 21:50 Viral videos need haters 23:13 Where to connect with Jenny

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CONNECT WITH JENNIFER BRALY

🌐 Website: https://www.bralystudios.com 💼 LinkedIn: https://www.linkedin.com/in/jennifer-braly-80ab41126/ 📸 Instagram: https://www.instagram.com/braly_studiosphotography/ ▶️ YouTube: https://www.youtube.com/@BralyStudios 📘 Facebook (business): https://www.facebook.com/bralystudios 👤 Facebook (personal): https://www.facebook.com/jennifer.braly

👋 Follow along with Jenny's work on Instagram: https://www.instagram.com/braly_studiosphotography/

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STAY IN THE LOOP

📩 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Carrying "I have a fear of success" around like a diagnosis? This episode is for the coach or consultant who knows the next move, keeps not making it, and is tired of an explanation that sounds self-aware and changes nothing.

Co-host Rebecca Kaufman puts Amanda in the hot seat on fear of success and what is really sitting underneath it. Amanda, founder of Clairvenu, started hearing the phrase from qualified coaches she was teaching to market and sell, and she has been asking questions about it ever since. She gets into the question that reveals what people are actually afraid of, the goalpost that keeps sliding because nobody defines it, and the trades that come with wanting something new.

In this episode, you will learn:

🦆 The Scrooge McDuck bucket test, and the self-trust question hiding underneath the fear 🥅 The sliding goalpost that shows up when nobody defines what success actually means 🙈 Avoidance with a palatable label, and the environment that breaks the pattern 🐻 A grizzly bear is fear, a deletable comment is discomfort, and the language swap that changes what you do next 💡 "You are not afraid of things you want," and the trade that turned in-person networking into a webinar business 🔥 The fear worth having: wasting your life force, and the reason nobody should do this alone

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CHAPTERS

00:00 Fear of success, and welcome to a Double Kaufman episode 01:27 The first time I heard it, and who I hear it from most 03:15 What people actually mean, the Scrooge McDuck question, and self-trust 05:13 The stage in front of 10,000 people 05:58 Nobody defines success, so the goalpost keeps moving 09:35 Catastrophizing, then wrapping it all in a bow 11:05 How this shows up day to day, and the avoidance underneath 12:40 Uncertainty, and the rude truth that nobody can tell the future 14:20 A grizzly bear is fear, a mean comment is discomfort 16:01 You are not afraid of things you want 17:19 Belly to belly networking, the trade I made, and my first webinar 19:12 Getting clear on success, and prioritizing instead of balancing 21:31 The fear of wasting your life force, and sharing the journey 24:32 Wrap-up

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

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CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 📘 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

STAY IN THE LOOP

📬 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Revenue flat at six figures, with the offer working and the clients happy? This episode is for the business owner who already did the hard part, landed on a plateau that feels earned, and wants to know what is actually capping the number.

Co-host Rebecca Kaufman puts Amanda in the hot seat on the bottlenecks that hold six-figure businesses back, and Amanda, founder of Clairvenu, names the two words behind most of it... good enough. With Rebecca, who sells for a living, she gets into peer comparison, follow-up as an act of service, the financial awareness problem hiding under most revenue complaints, and what strategic quitting looks like when it is planned instead of reactive.

In this episode, you will learn:

📈 Peer comparison done right, and the difference between being one in ten and one in a hundred 🤝 Follow-up as an act of service, and the reason one email does not count as taking care 💰 The financial awareness problem hiding under most revenue complaints 📊 Managing by ratio: what it costs to get a client, and what a client is worth at 30, 90 and 365 days 🔁 Strategic quitting, planned instead of reactive, and the reason to think in hundreds rather than dozens 🎯 The skill problem, the volume problem, and Rebecca's 20% close rate benchmark

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CHAPTERS

00:00 More revenue, no BS, and welcome to a Double Kaufman episode 01:59 The levers that move revenue, and the two words that stall a six-figure business 03:31 The capital T truth about six figures, and aiming for one in a hundred 04:51 Are they really your peers? Rebecca on a competitive peer group 06:10 Business is simpler than the noise, and what actually counts as revenue 08:32 Rebecca on follow-up, and the magic of caring versus the optics of caring 10:25 The invitation I almost did not make, and the reason sales is service 13:25 It is a financial awareness problem 14:37 Build a cushion, manage by ratio, and know the numbers 16:36 Rebecca on disqualifying the wrong fit, and saying no to a desperate dollar 20:11 Strategic quitting, and thinking in hundreds instead of dozens 23:10 It is okay to stabilize your finances with a job 24:28 Recap: manage spending, quit strategically, sell 25:28 Rebecca on the 20% close rate benchmark

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

------

CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

STAY IN THE LOOP

💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

------

LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

Most business owners are going, going, grinding, grinding, and the idea of pausing for a day feels like something that has to be earned first. Kimberly Boyd explains the reason people struggle to slow down, what actually happens when they finally do, and the three-retreat rhythm she built to break the busy cycle for good. This one is for every founder, coach, or service business owner who is busy every single day and still feels stuck in a rut.

Kimberly Boyd is the founder of Live Life Fully, a personal growth and coaching brand with a team of certified coaches and three retreats a year hosted at her lakeside property outside Houston. She brings more than thirty years in the mental health field to the work, and she also hosts the Candid Coach Conversations podcast, released every Tuesday and Thursday. She never planned to host retreats. A brutal 2018 changed what she wanted her life to be about, a mindfulness exercise at a women's conference gave her the words, and a coach and a timeline turned a three-to-five-year goal into reality in under a year. She joins her friend Amanda Kaufman, herself a certified Live Life Fully coach, to talk about the pause, the water, the people, and the upcoming Planting Seeds for 2027 retreat on October 3.

In this episode, you will learn:

🔁 The reason most people cannot slow down: they do not know what they do not know 🌊 What a retreat actually does, from the water taking things down a notch or six to strangers leaving as friends 🚗 The reason Amanda set an intention to skip events and still makes the drive for every Live Life Fully retreat 💧 The 2018 that started it all, and the drink-of-water test for what most people take for granted 📝 The mindfulness exercise in Dallas where Kimberly and her daughter wrote down the same idea at the same time 🏡 "I never believed in coaching until I hired a coach," and how a three-to-five-year goal came true in less than a year 🏗️ Chasing the shade in April 2025 and the decision to build an event space with a lot of air conditioning 🌱 Planting Seeds for 2027: the reason the last 90 days of the year matter more than January 🎉 New Year, New You and the question most goal-setting skips: how do you want to feel? 🔄 Renewal in April: are we still doing what we said, and if not, is it time to pivot? 🤝 The difference between a coaching conversation and a retreat, and the reason people who arrive with no goal leave with an aha

CHAPTERS

00:00 Welcome and introducing Kimberly Boyd 00:54 The busy habit and the reason slowing down is so hard 02:29 What a retreat actually does 03:32 The reason Amanda keeps making the drive 05:07 The 2018 that changed everything 06:30 A mindfulness exercise and "I want to host women's retreats" 07:28 What living life fully really means 08:45 From renting a space to owning the lakeside property 10:00 Chasing the shade and the decision to build 11:03 An incredible manifester and a brand that is not about her 13:14 Planting Seeds for 2027: the last 90 days of the year 14:33 Renewal in April and New Year, New You in January 17:14 Retreat versus coaching: a conversation in community 18:56 How to find Live Life Fully and Candid Coach Conversations

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CONNECT WITH KIMBERLY BOYD

🌐 Website: https://llfully.com 📸 Instagram: https://www.instagram.com/livelifefullylifecoaching/ ▶️ YouTube: https://www.youtube.com/@LiveLifeFullyInstitute 👍 Facebook: https://www.facebook.com/livelifefullyinstitute 🎙️ Candid Coach Conversations podcast: https://llfully.com/blog

🎁 Planting Seeds for 2027, the Live Life Fully retreat on October 3: details and registration at https://llfully.com

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STAY IN THE LOOP

💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

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LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more leaders who are ready to do the real work. Thank you in advance!

Know you need to be seen to be chosen, and still dread hitting publish? This episode is for the business owner who is either avoiding visibility altogether or posting consistently into what feels like a bottomless black hole with no idea whether any of it is working.

It is a Double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on visibility, a topic that came straight from listener requests. Amanda, founder of Clairvenu, admits it scared her badly when she started her business, and she has spent tens of thousands of dollars on marketing that did not pan out. She shares what makes being seen feel so unnatural, the different reasons established owners pull back from it, the feedback loops that turned her content from a black hole into a discipline, the difference between authenticity and integrity, and the lead indicators that show you are on track long before anyone hands you a credit card.

In this episode, you will learn:

🧠 The reason being seen feels unnatural, even for extroverts, and what comparison media does to the standard 🏢 The different reasons established owners avoid visibility: cold personas and guarded calendars 🕳️ Content as a bottomless black hole, and the feedback loop that gets you out of it 🔁 "For the time, energy, and money going in, how much am I getting out?" 📺 The binge effect and what a long gap in content signals to prospects 🧵 Content as connective tissue between real conversations, rather than a popularity contest 🎭 Everything you produce is authentic, and the reason integrity is a separate question 📈 Lead metrics vs lag metrics, and the KPIs that show direction before the sale 🚪 "200 views jail," going straight for the sale, and the reason bigger accounts get more reach 🎮 Turning visibility into a game you can win, plus the eight-names-on-a-post-it encouragement

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CHAPTERS

00:00 Welcome to a Double Kaufman episode 01:19 What struggling with visibility looks like day to day 01:39 Being seen is unnatural, even for extroverts 02:17 Comparison media and the impossible standard 03:32 You probably don't need to be visible to make sales 04:16 The cold, distant persona of established owners 04:48 Guarding your calendar can get in the way 06:01 Content can be a bottomless black hole 06:44 Feedback loops instead of checking the box 08:26 Organic attribution and the binge effect 08:58 Simple presence and the "enough" standard 09:30 One conversation seeds many little conversations 10:54 Pushback on "just post more" 11:18 Vulnerability is what builds connection 12:25 Content as connective tissue 14:41 Everything you produce is authentic 15:42 Lead metrics vs lag metrics 16:49 What a key performance indicator actually is 17:49 Bigger accounts get more views 18:33 Social capital: grow the audience, not just the content 19:34 Play the game: get excited about the indicators 20:35 Treat visibility as a discipline 21:43 Over $3 million from eight names on a post-it 22:19 Wrap-up

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RESOURCES FROM THIS EPISODE

🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com

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CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

------

STAY IN THE LOOP

💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

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LISTEN TO THE AMANDA KAUFMAN SHOW

▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!