In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting.

You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro.

Key Topics Covered:
✅ What Amazon Catalog Management really means
✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more)
✅ How to fix suppressed listings and incorrect brand names
✅ Steps to resolve health claim or IP-related policy violations
✅ Proven escalation methods when Amazon support isn’t helping

Pro Tip: Following up too often with Seller Support can delay results — trust the process and escalate smartly.

02:57 Introduction to the topic of Amazon Catalog Management
03:24 Discussion on the vital information needed for a product detail page
06:06 Common mistakes made by experienced sellers in product listings
08:16 Explanation of how to solve brand ownership and brand registry issues
13:17 Detailed process for resolving brand name update issues
14:15 Discussion on following up with Amazon Seller Support
16:45 Importance of finding a balance in following up
17:38 Escalation methods for unresolved issues

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is Amazon’s golden era for third-party sellers coming to an end?

In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen.

We dive into:
💡 Why Amazon’s customer-first model cuts into your margins
📉 The growing trend of sellers moving off-platform
🛒 How building your own brand site protects your future sales

🎧 Tune in, take notes, and stay ahead of the curve as we explore what’s next for Amazon sellers in 2025 and beyond.

-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast?

John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands.

Dive deep into
✅ Whether SEO is still worth investing in for your brand site
✅ The 5 essential technical SEO fixes every seller needs
✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings
✅ Why AI Overviews might change the future of organic traffic and how to adapt before it’s too late

If you sell on Amazon or run an eCommerce business, this is a must-watch episode to help you stay visible, relevant, and profitable in the AI era.
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Connect with   @TrioSEO10 and Steven
LinkedIn: https://www.linkedin.com/in/schneis
Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w
Website: https://trioseo.com

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight?

In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business.

Discover how to:
✅ Balance Amazon SEO with off-Amazon SEO
✅ Build your own website that supports long-term sales
✅ Use content strategy that actually converts (without AI slop)
✅ Avoid technical SEO mistakes that slow your growth
✅ Create lead magnets that bring in consistent traffic and sales

If you’ve ever wondered whether SEO still matters in the age of AI, this episode is your answer.
-------------------------------------------------------------
Connect with   @TrioSEO10   and Steven

LinkedIn: https://www.linkedin.com/in/schneis
Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w
Website: https://trioseo.com

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED
Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account.

They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏

If you’ve ever wondered:
👉 “Do super URLs still work?”
👉 “How do I rank safely without black hat tactics?”
👉 “What’s next for launches in 2025?”

This episode is for you.

⏱ Timestamps
00:00 – Intro: Canonical URLs, Super URLs & what still works
00:30 – How BrandExpand’s omni-channel ranking system works
00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid
01:29 – How improving customer experience helps ranking & compliance
01:59 – Inside the gamified deal site (think modern Slickdeals meets AI)
03:03 – Buyer quality protection: the real Amazon ranking advantage
04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand
05:49 – Building a two-sided marketplace like Uber… for Amazon sellers
06:47 – The future of launches & why defensibility matters
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Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit
-------------------------------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces.

From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond.

Timestamps
00:00 – Amazon’s “big no-no’s” for sellers
00:26 – Introduction to Seth Hurd & BrandExpand
01:46 – From 7-figure seller to building a scaling platform
03:28 – How the BrandExpand platform works (giveaways → organic launches)
04:53 – Cashback model & why external traffic converts better than PPC
06:54 – Ranking methods: links vs organic search find-buy
08:26 – Gamified deal site + buyer quality protection (Fort Knox system)
12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom)
13:53 – Omnichannel approach: Walmart, Target, TikTok & more
17:07 – Review requests & why other marketplaces are easier than Amazon
19:01 – When brands are ready to scale with BrandExpand
20:52 – Pricing model: from credits to performance-based
23:51 – Special offer: $100 wallet credit (Code: BXCandy100)
25:55 – Controversial Take: The coming Amazon seller exodus
27:09 – Prime’s evolving shopping experience + closing thoughts
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Amazon’s AI: Friend or Foe? What Every Seller Needs to Know

Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔

In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it falls short, and what tools like DataDoe are doing to give sellers back the edge.

From suspensions and flat files to future marketplace integrations, we dive deep into how AI + LLMs are changing Amazon businesses forever.

💡 If you’ve ever wondered whether to trust Amazon’s AI, or find a better way, this episode is for you.
-------------------------------------------------------------
Connect with Jakob and Deltologic & DataDoe
Website: https://datadoe.com
GET 30% OFF WITH CODE - SELLERCANDY

Instagram: https://www.instagram.com/datadoe.ai
LinkedIn: https://www.linkedin.com/company/data-doe
Youtube: https://www.youtube.com/@datadoe
-------------------------------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is ChatGPT really helping Amazon sellers… or just giving generic advice? 🤔

In this episode of The Amazon Strategist Show, John sits down with Jakob Wolitzki, co-founder of DataDoe, to reveal how AI is actually transforming Amazon businesses. Jakob shares how DataDoe was built to go beyond ChatGPT, offering sellers real marketplace insights, advanced integrations, and smarter decision-making tools that Amazon’s own AI can’t match.

Here’s what you’ll learn:
✅ Why ChatGPT falls short for Amazon sellers
✅ How DataDoe gives you an AI assistant designed for Seller Central data
✅ The future of AI + LLMs in e-commerce and what it means for your brand
✅ How to streamline operations and win with smarter marketplace integrations

If you’ve ever wished ChatGPT actually understood your Amazon problems, this episode will show you the tool that might just change the game.
-------------------------------------------------------------
Connect with Jakob and Deltologic & DataDoe
Website: https://datadoe.com 
GET 30% OFF WITH CODE - SELLERCANDY

Instagram: https://www.instagram.com/datadoe.ai
LinkedIn: https://www.linkedin.com/company/data-doe
Youtube: https://www.youtube.com/@datadoe

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings.

Vincenzo shares the proven framework his 70-person agency uses to dramatically increase click-through and conversion rates for brands worldwide. We dive deep into the critical role of A+ content, image optimization, and leveraging new Amazon algorithms like Rufus to get your products in front of the right buyers.

Guest:
Vincenzo Toscano, CEO of eComcy
Website: https://ecomcy.com
Book a free consultation: https://ecomcy.com

Connect with Vincenzo on LinkedIn (He's the only one in the industry!)
Connect with Ecomcy on LinkedIn

📩 FREE RESOURCE:
Email [email protected] and mention "Seller Candy Image SOP" to receive the exact blueprint and procedures eComcy uses to create high-converting images and content!

TIMESTAMPS:
02:17 - The #1 Mistake Sellers Make with Images Now
05:54 - How to Test Your Main Image (The Right Way)
08:57 - Key Elements of a High-Converting Main Image
11:51 - The Best & Most Affordable Tools for Image Testing
12:51 - How to Research Your Audience Using Competitor Reviews
14:21 - Optimizing Your Infographics & Secondary Images
15:45 - Using AI to Fast-Track Your Creative Process
16:34 - How to Get eComcy's Free Image & Research SOPs

KEY TAKEAWAYS:
- Hyper-Specific Imagery is Non-Negotiable: Generic lifestyle shots confuse Amazon's algorithm. Your images must be tailored to a single, specific customer avatar (e.g., a hiker, not just an "active person").
- Always Test Your Main Image: Don't guess, use platforms like PickFu or Product Opinion to test 5-7 images with 200-300 real people to find the winner that drives the most clicks.
- Mine Competitor Reviews for Gold: Your competitors' negative and positive reviews are the best source of intel to understand customer pain points and what benefits to highlight.
- Beware of Non-Compliant Overlays: While infographics with text can boost conversion, using them on your main image is a risk that can lead to listing suppression.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John Cavendish sits down with Andrew Morgans, founder of Marknology, to uncover the strategies that helped him go from an unfulfilling corporate job to building a thriving Amazon brand agency.

You’ll learn:
✅ How to build a profitable, sustainable Amazon business
✅ The future of e-commerce with TikTok & short-form video
✅ How to collaborate with creators & build brand trust
✅ Real-world tips for scaling without burnout

Whether you’re just starting your Amazon seller journey or looking to scale to 7-figures and beyond, this interview is packed with insights you can apply today.

📌 Watch until the end for Andrew’s best advice for staying relevant in a fast-changing eCommerce world.
-------------------------------------------------------------
Connect with Andrew and Marknology
Facebook: https://www.facebook.com/MarknologyKC
Linkedin: https://www.linkedin.com/company/marknology
Instagram: https://www.instagram.com/marknologyllc
Youtube: https://www.youtube.com/channel/UCuFlipj-HkO0whZJPVyCgSw

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...