Amazon is shaking up Whole Foods with a controversial transformation that has retail experts divided. From robot-powered "ShopBots" in the back room fetching Tide Pods and Pepsi, to a massive 3,800 square foot Amazon Grocery kiosk replacing the coffee shop in Chicago's flagship location, Amazon is testing whether Whole Foods shoppers want mainstream brands alongside their organic kale.

Chris and Anne debate whether this move will destroy Whole Foods' brand identity or unlock new value for Amazon's delivery business. Is this the future of grocery, or a mistake that will alienate Whole Foods' core customers?

Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.

For the full episode head here

#amazon #wholefoods #groceryrobots #retailtech #amazongrocery #grocerydelivery #retailinnovation #shopbots #organicgrocery #mainstreambrands