Today Chelsea is sharing her business story - how she went from working at a grocery store just last year to now running a multi six-figure business.

She also answers listener Q+A all about:

• How to attract your target audience
• Using social media well
• Finding your niche in the industry
• Combating coach imposter syndrome (feeling like you don’t climb hard enough)
• Important stuff like taxes, bookkeeping, retirement and how not to be afraid of it
• How to scale after initial clients
• How to be brave enough to quit working for others + how to know WHEN to quit
• Content planning

This is how Lady Beta was built! If you are also wanting to build a business be sure to join the FREE masterclass happening November 18th, 2020 all about building your own business from scratch. Join HERE.

Take 15% off winter training plans using discount code "PODCAST" at checkout on ladybetacoaching.com. Winter is coming, get prepared!!

And if you love the podcast be sure to leave a rating and review!

​Caitlin Holmes is a functional sports nutritionist that specializes in working with climbers. As a climber herself she is acutely aware of the nutritional needs and demands that climbing puts on athlete's bodies. In this episode we talked about:

• why fine-tuning nutrition can improve your climbing
• calorie requirements for athletes
• plant-based protein vs. animal-based
• intuitive eating + who it's for
• best pre/post climbing foods
• and so much more!

Connect w/ Caitlin on IG: https://www.instagram.com/dirtbagnutritionist/

Caitlin's website: https://www.caitlinholmes.com/

April has been a client of mine since the beginning of 2020 and she is truly one of the hardest working individuals I know. She makes such a change in everything she is involved in: Lady Crush Crew, Petite Ascension, All in Beta, La Sportiva, and still rocks a 9 to 5 as a paralegal! She is based in San Francisco and started climbing at 23.

For the first year, there was a lot of pain and even a fear of heights, but she came in, crushed it and continues to overcome - even though it did take time to get comfortable and trust the system. She loved how climbing worked her body and gave her lots of confidence in herself. Being able to work with April one on one really gave her more strength to jump into the general community and other organizations.

Where you can find her: @aprilclimbs, instagram - her DM’s are always open! She also has a website where she does gear reviews and all kinds of cool stuff on aprilclimbs.com.

If you're anything like me over the last few months, your motivation levels have waxed and waned.

From quarantine to not being sure when you’ll be able to climb next to gym closures there is a lot that can have an effect on our motivation levels.

Not having that light at the end of the tunnel can feel like there is no end and like… what’s the point of training or doing anything to improve climbing when you’re not sure when you’ll be able to get back out there?!
 
In this episode I dive deep into the mindset “hacks” you can use to improve motivation and get back to kicking ASS!

With a masters in Human Movement and an author of two books: Peak Nutrition (find it at REI) + Simple Strength, Mercedes has much to teach us about flexibility, wellness and just working hard. Check out her website here: modusathletica.com!

She has been climbing since 2006 and was introduced to it by her strength coach. They were based out of a climbing gym. She was a tennis player, training for the olympic trials (whoa) and she knew she needed more! Her coach, Dave Wall in Denver, used climbing to help up her strength. From this, she dropped tennis and pursued climbing instead. 

Tell us more about your upcoming program - Stretch Mechanic! You just ran a round a couple months ago and it was super successful! You had so many great testimonials, everyone loved what you had to say and teach in there - so tell me a little more about that!

The first time it was done, it was a 10 week program. The first couple weeks was introducing people to concepts - very gentle movement to get the spine and hips moving. There wasn’t anything too intense, but instead introducing in some very key concepts. We call it terminology. Especially for movement of the body - so pelvic tilting. A lot of people don’t know what interior and posterior tilt is and that is very important when we are trying to get into very specific positions! After a few weeks of that, we work on slowly working into our end ranges. The last few weeks, we did what we call a flexibility sprint where we see how much flexibility we can gain in a short amount of time. 

This time around, it will be similar but it will be a 6 week program! There will be bonus weeks before and after. It will be a similar structure, but the first couple of weeks will be a little more strength training as well as learning the terminology. Then, we will go into more routines: side split, front split, and the backbend. That is the general overview, but you will get life classes as well and lots of content that will last FOREVER - like you probably won’t have to take any other flexibility program. She will also be showing you how to fit this into your time when the course is done.

If you have been following me, you know how psyched I am for this topic right now! I am currently in a course and on my way to becoming a brain rewiring coach! I have personally been doing it for 3 months and it has already changed me so much and how I see myself. It was so important for me to go through it first before helping others

I wanted to see how it truly affects others, changes the brain and just personally put in the time to see the ins and outs. I am a lot more calm doing this! I am a relatively high-strung type A personality, for sure, and this has really challenged me to sit down, focus and stop avoiding my thoughts. I have more confidence and less judgement for others and myself. I have less worry and stress - it gives space to believe in myself and move forward on hard things.

SO, these subconscious negative brain pathways, we often pick them up when we are younger or things people have told us. They are implanted there into our subconscious whether we realize it or not! It really sets the pace and foundation for who we become and our beliefs about ourselves.

Brain rewiring really helps us change the way we show up and interact with the world! It brings us back to the core limiting beliefs that are holding us back from being our best selves. The negative patterns in our brain keep us from feeling: satisfied, successful and just proud of ourselves.

For example: Think of everything that you feel frustrated by in your climbing right now that you just wish you could get past…

• Fear of falling
• Jealousy of other climbers
• Being hard on yourself when you aren’t climbing your best
• Not wanting to climb in front of others
• Negative self talk
• Using your height as an excuse
• Not having a great handle on risk management

Brain rewiring is not just for climbing, though we love to use it there! It can be helpful in all areas of our lives. For example, maybe you’re not feeling worthy of things - this is a super common thing people find themselves coming back to as a root cause.

It can help with family trauma, business, self confidence and genuinely anything that you are wanting to work on and rewire. It is about what you need!

How do you know that brain rewiring is good for you and if it is a good time for you to start this journey? The reality is - there will never be a perfect time or the right time to dive in! It won’t just fall into your lap and feel easy. It is a deep emotional thing that requires radical honesty and hard work. You have to be open to changing negative limiting beliefs and be welcome to change. If you have tried everything else - changing eating, hormone balancing and everything else, maybe it is time to try brain rewiring!

So, if you are feeling like this is something you want to connect with and work with me one on one, I will be opening some limited spots on Friday, October 16th specifically for brain rewiring! So you can head over to ladybetacoaching.com and get on the waitlist to see when those spots are opening up - it is going to be incredible!

Listener Q+A:

1:04 Kelli - What can I do for grip strength? I think maybe I’m gripping holds too tightly because my hands get cramped/pumped out towards the top of the wall. How do I fix that? I’m not flashing routes I would be able to because of it.

4:04 Vanessa - Creating COVID-friendly goals - maybe more focused on mindset improvements, but I’m not sure what that would look like? Since my original physical climbing goals are long gone!

7:35 Lindsay - Can having your hands spread farther than shoulder width apart make hangboarding significantly harder?

14:21 Grace - When I finish one of your training programs how long before I repeat it and what do I do in the meantime?

18:02 Laura - Did I compete at some point and how do you prepare? She is going to try for the first time in the beginning category

25:05 Jamie - Tips for training w/ a broken foot?

31:15 Vanessa - I have endometriosis and an anti-inflammatory diet will be my jam aka low carb. Concerns with that?

Use code "PODCAST" at checkout to get 15% off training plans at ladybetacoaching.com

In this episode Chelsea talks about her background, WHY she wanted to become a coach and the importance of using this platform to spread a larger message. She also talks more about brain rewiring and what you can expect from the show in the future.