AI is reshaping marketing, customer experience, and enterprise technology faster than most organizations can keep up, but speed alone doesn’t guarantee better outcomes.
In this episode, Shawn Cordner sits down with Jared Ruth, Founder of RipCurrent Agency, to explore where AI creates real value and where it can quietly undermine trust, brand, and human connection if deployed without intention. Drawing on decades of experience across enterprise service providers, marketing leadership, and emerging AI use cases, Jared shares a grounded perspective on how organizations should think about personalization, automation, and the evolving role of humans in an AI-driven world.
The conversation spans practical AI applications in marketing and CX, the risks of AI fatigue and over-automation, why “English is the new programming language,” and how data from marketing, contact centers, and digital channels can (and should) shape smarter AI strategies. Most importantly, Shawn and Jared challenge the idea that AI replaces creativity or relationships, arguing instead that it raises the stakes for authenticity, culture, and owning the moments that matter most to customers.
This episode is a must-listen for technology leaders, marketers, and CX executives navigating AI adoption while protecting brand trust, human experience, and long-term differentiation.