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The Analytical Journey of a Wine Sales Expert Turned Data Strategist | Michelle Weaver (Senior Director of Commercial Analytics & Insights @ Breakthru Beverage Group)
On this episode of The Data Storytellers podcast, we explore how data and analytics forge paths in traditional industries, focusing on the beverage alcohol distribution sector. Our guest, Michelle Weaver, Senior Director of Commercial Analytics and Insights at Breakthrough Beverage Group, shares her unique career journey from a wine sales representative to a leader in analytics. We delve into the challenges and triumphs of building a data-driven culture within an established industry, highlighting the critical role of analytics in decision-making processes, team development, and strategic business transformations. The conversation underscores the importance of integrating analytics with human experiences to drive both personal and organizational growth.
Connect with us:
• Website: https://thedatastorytellers.com/
• LinkedIn: https://www.linkedin.com/company/the-data-storytellers
• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa
• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA
• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476
Chapters:
00:05 - Introduction to Michelle Weaver and Breakthrough Beverage Group
05:20 - Transitioning from Sales to Analytics Leadership
10:15 - Developing an Analytics-Driven Approach in Beverage Distribution
17:30 - Overcoming Resistance and Integrating Data with Business Strategy
24:40 - Building and Leading a Center of Excellence in Analytics
32:55 - Insights on Effective Data Storytelling and Its Impact
39:10 - Future Trends and Innovations in Data Analytics within the Industry
44:27 - Closing Thoughts and Key Takeaways from Michelle's Data Journey
View all episodes
By The Data Storytellers Podcast
5
88 ratings
On this episode of The Data Storytellers podcast, we explore how data and analytics forge paths in traditional industries, focusing on the beverage alcohol distribution sector. Our guest, Michelle Weaver, Senior Director of Commercial Analytics and Insights at Breakthrough Beverage Group, shares her unique career journey from a wine sales representative to a leader in analytics. We delve into the challenges and triumphs of building a data-driven culture within an established industry, highlighting the critical role of analytics in decision-making processes, team development, and strategic business transformations. The conversation underscores the importance of integrating analytics with human experiences to drive both personal and organizational growth.
Connect with us:
• Website: https://thedatastorytellers.com/
• LinkedIn: https://www.linkedin.com/company/the-data-storytellers
• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa
• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA
• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476
Chapters:
00:05 - Introduction to Michelle Weaver and Breakthrough Beverage Group
05:20 - Transitioning from Sales to Analytics Leadership
10:15 - Developing an Analytics-Driven Approach in Beverage Distribution
17:30 - Overcoming Resistance and Integrating Data with Business Strategy
24:40 - Building and Leading a Center of Excellence in Analytics
32:55 - Insights on Effective Data Storytelling and Its Impact
39:10 - Future Trends and Innovations in Data Analytics within the Industry
44:27 - Closing Thoughts and Key Takeaways from Michelle's Data Journey
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