Anglers Journal is not your run-of-the-mill fishing rag. Founding editor Bill Sisson had a vision to create a publication for that special band of enthusiasts who feel most alive when they are on the water. Starting a quarterly magazine in today's fast-paced media landscape requires a sharp eye for inspiring content, incredible photography and stunning layouts. This podcast dives into the origin story, explaining how the magazine came to be, what makes it different and why anglers of all walks have grown to love the periodical so much and eagerly await each issue. Take a listen and let us know what you think. And if you'd like to see the magazine or pick up a subscription, visit anglersjournal.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices