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The Answer To 'None of The Above'
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why the in-Depth Interview (IDI) is essentially the Leatherman of B2B Market Research.
Here are a few of the nuggets Sean covers:
- How you can use IDI's to analyze upstart competitors.
- How you can identify customer's Key Buying Criteria via IDI's
- How you can meet stakeholder needs via the use of IDI's.
- 5 ways to make your IDI's better.
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
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By Sean Campbell
5
3232 ratings
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why the in-Depth Interview (IDI) is essentially the Leatherman of B2B Market Research.
Here are a few of the nuggets Sean covers:
- How you can use IDI's to analyze upstart competitors.
- How you can identify customer's Key Buying Criteria via IDI's
- How you can meet stakeholder needs via the use of IDI's.
- 5 ways to make your IDI's better.
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."