Terry and Eddie discuss The Martian and how a man on surviving on Mars parallels the trials and tribulations of an entrepreneur

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This week Eddie and Terry discuss how obstacles are not only something to accept but are actually our biggest opportunities. Learn the philosophies explored in "The Obstacle Is The Way" by Ryan Holiday.

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Learn the 85 year old secrets to success in life and business. From the father of the self help movement. This week Terry and Eddie discuss the key components and Baiting The Hook To Suit The Fish

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The Branding Secrets Behind Elvis & Sinatra. Terry and Eddie tell stories from Jerry Weintraub's book. He is a self made man that used persuasion to build an empire.

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From Good To Great To Unstoppable! Eddie and Terrance explore their dark side as they review Tim Grover's book "Relentless". Learn the secrets of the unstoppable greats like Michael Jordan, Kobe Bryant and Dwyane Wade that put them in a class of their own.

Terry and Eddie discuss Jordan Peterson's book "12 Rules For Life An Antidote To Chaos". 12 rules that can create meaningful change in your life.

Welcome to Season 2!!

Eddie and Terry kick off season 2 with "Sapiens: A Brief History of Humankind" By Yuval Noah Harari. Sapiens explains how humans are able to cooperate in mass movements based on fictional realities. You can create these same fictional realities to allow your customers to believe in your company.

Eddie and Terry explain the story telling framework that's used in popular movies, books and advertising. This is the ultimate branding formula and they use the book "Building A Story Brand" by Donald Miller as an outline. Enjoy!

Terry and Eddie talk about the 10 scrolls and how they can be used for motivation in any endeavor. This week they discuss The Greatest Salesman by Og Mandino and how it applies to life. Enjoy!

Terry and Eddie go over different cognitive biases and how they affect your everyday life! They use the book "Poor Charlie's Almanac" as a guide to understanding these biases.