The AP Marketing Manual | Episode 2: Developing a Strong Marketing Plan in Alternative Provision

Welcome to the second episode of The AP Marketing Manual, a free video series created by Provisions Plus+ and Louise to help Alternative Provision (AP) services build stronger, smarter marketing strategies.

In this session we explore some tips on what to consider when working through the essential elements of developing a strong marketing plan within Alternative Provision. 

We have explored the importance of understanding user journeys, and the significance of data analysis in refining marketing efforts. The conversation emphasizes the need for storytelling, stakeholder engagement, and the use of various marketing channels, including social media and newsletters, to effectively communicate the mission and successes of Alternative Provision services.

If you have any questions or want support on your own AP’s marketing journey, reach out to Jade from Provisions Plus+ or Kurt from Louise.

Jade: https://provisionsplus.co.uk/

Kurt: [email protected]

We’re here to help.

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