The AP Marketing Manual | Episode 2: Developing a Strong Marketing Plan in Alternative Provision

Welcome to the second episode of The AP Marketing Manual, a free video series created by Provisions Plus+ and Louise to help Alternative Provision (AP) services build stronger, smarter marketing strategies.

In this session we explore some tips on what to consider when working through the essential elements of developing a strong marketing plan within Alternative Provision. 

We have explored the importance of understanding user journeys, and the significance of data analysis in refining marketing efforts. The conversation emphasizes the need for storytelling, stakeholder engagement, and the use of various marketing channels, including social media and newsletters, to effectively communicate the mission and successes of Alternative Provision services.

If you have any questions or want support on your own AP’s marketing journey, reach out to Jade from Provisions Plus+ or Kurt from Louise.

Jade: https://provisionsplus.co.uk/

Kurt: [email protected]

We’re here to help.

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The AP Marketing Manual | Episode 1: Discovering the importance of a strong marketing strategy in Alternative Provision

Welcome to the first episode of The AP Marketing Manual, a free video series created by Provisions Plus+ and Louise to help Alternative Provision (AP) services build stronger, smarter marketing strategies.

In this session, we explore how AP providers can uncover their unique strengths and turn them into a powerful, authentic marketing message. From identifying your niche and refining your value proposition, to using testimonials and student voice as part of your strategy, we’ll walk you through practical steps that help you stand out without selling out.

Whether you’re part of the Provisions Plus+ Network or completely new to thinking about marketing, this series is here to help you reflect, plan, and grow your visibility in a way that aligns with your purpose.

We’ll also share:

- How to define your AP’s strengths and specialisms

- Why staff and student voices are your most powerful tools

- Tips on creating a compelling brand message

- How your content and platform choices can reach the right stakeholders

If you have any questions or want support on your own AP’s marketing journey, reach out to:

Jade: https://provisionsplus.co.uk/

Gemma: https://www.wearelouise.co.uk/

We’re here to help.

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Welcome to The Alternative Voice

In this episode of The Alternative Voice, host Jade Neivens-Brown speaks with Dave Hughes and Jack Cudworth from Aspire & Thrive—a trauma-informed, therapeutic alternative provision making waves in education.

Together, they dive deep into their personal journeys into alternative education and explore the mission behind Aspire & Thrive. From the importance of staff training and development to the power of student voice, this conversation reveals how they’re reshaping the landscape of education for young people who need a different kind of support.

You’ll hear how they’re creating safe, nurturing environments, addressing emotional and behavioural needs with a therapeutic lens, and even developing innovative transport solutions to ensure every young person can access the support they deserve.

Whether you're an educator, parent, carer or simply passionate about youth empowerment, this episode will leave you hopeful and inspired by what’s possible when care meets innovation.

To find out more about Jade and Aspire & Thrives work, please head to the below links:

Aspire & Thrive

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Welcome to The Alternative Voice

In this episode of The Alternative Voice, host Jade Neivens-Brown speaks with Anthony Allen, Head of School at Educ8, who brings nearly 20 years of experience in alternative provision.

Anthony shares how Educ8 has adapted its full curriculum including vocational qualifications to meet the evolving needs of students, especially in the wake of COVID-19. He discusses the success of their innovative two-day attendance model, strategies to boost student engagement (such as shorter lessons and tailored support), and the essential role of strong relationships with students and their families.

The conversation also highlights the importance of staff support and teamwork, Educ8's respected reputation with local schools, and the potential to expand into post-16 and primary education. Anthony emphasises why it’s time to celebrate the real successes of alternative provision and recognise its vital role in the wider education landscape.

To find out more about Jade and Anthony's work, please head to the below links:

Educ8

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Welcome to The Alternative Voice

In this episode of The Alternative Voice, host Jade sits down with Marlon Walters founder of MW Impact to explore his powerful journey into alternative provision and youth mentoring. Marlon opens up about the role of family support in education, the unique challenges young people face, and the importance of building genuine relationships with both students and their families.

He discusses the critical need for passionate, well-chosen staff who can connect with young people from diverse backgrounds and how team dynamics and collaboration are central to making a lasting impact. Marlon also shares how his foundation supports children with special educational needs (SEN), and the importance of community partnerships in creating meaningful change.

This episode is a heartfelt conversation about overcoming self-doubt, trusting your vision, and the transformative power of mentorship in shaping brighter futures.

To find out more about Jade and Marlon's work, please head to the below links:

MW Impact

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Welcome to The Alternative Voice

In this episode of The Alternative Voice, host Jade chats with Joseph Squire, director of We’re Hear For You, about his journey into education and the power of alternative provision. Joseph opens up about the challenges he faced as a student and how they now shape his approach to supporting young people.

Joseph also shares the importance of honest relationships, emotional connection, and collaboration in education. Together, they explore the value of adaptability, quality assurance, and truly listening to students to create meaningful change.

To find out more about Jade and Josephs work, please head to the below links:

We're Hear For You

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Welcome to The Alternative Voice

In this episode, Jade sits down with Richard Howes, Centre Manager at CBWA, to explore the power of alternative education.

They dive into the development of pre-16 and post-16 training programs, the value of emotional intelligence in learning, and how personalised approaches can transform young lives. Richard shares insights into the importance of individual learning plans, building strong student relationships, and fostering personal growth through tailored support.

The conversation also touches on the role of CSCS training as a gateway to careers in construction, how CBWA is reshaping learning environments, and the exciting future of the organisation—including plans for new courses and deeper community engagement.

To find out more about Jade and Richards work, please head to the below links:

CBWA

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Welcome to The Alternative Voice

In this episode of the Alternative Voice podcast, host Jade Neivens-Brown interviews Jamie Ashmore from Foundations 4 the Future.

They discuss the organisation's journey in alternative provision, focusing on their recent rebranding efforts, social media strategies, and partnerships aimed at enhancing their mentoring programs. Jamie shares insights into the challenges of managing a small team, the importance of quality assurance, and the innovative programs being introduced to better serve young people.

The conversation highlights the organisations commitment to collaboration and making a significant impact in the lives of the youth they support. In this conversation, Jamie discusses the importance of trust and leadership in the workplace, emphasising personal growth through professional development and the significance of mentorship.

He highlights the impact of Foundations for the Future on young people, the necessity of building strong relationships with schools, and the challenges faced by students in alternative provision settings. The discussion also touches on the role of relatability in education and the future endeavour's of becoming a training provider to enhance staff training and development.

To find out more about Jade and Jamies work, please head to the below links:

Foundations for the Future

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Welcome to The Alternative Voice

In this episode of the Alternative Voice podcast, host Jade Neivens-Brown interviews Angela Saunders, the founding director of Progressive Consultancy and Training.

Angela shares her journey into alternative provision, discussing her experiences, achievements, and the impact of her new centre on students. The conversation explores the facilities available, the creative learning opportunities provided, and the importance of life skills training for young people. Angela also addresses the challenges faced in establishing the centre and offers advice for those looking to enter the field of alternative provision.

This conversation delves into the transformative impact of alternative provision (AP) on young people's lives, emphasising the importance of holistic support for both students and their families. The speakers discuss future plans for expanding career pathways, the entrepreneurial spirit in education, and the need for flexibility in teaching approaches.

They also address the stigma surrounding AP, the significance of quality assurance, and the unique nature of alternative education settings that prioritise mental well-being and tailored learning experiences.

To find out more about Jade and Angela's work, please head to the below links:

Progressive Consultancy and Training

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