When most dentists think about marketing, they think ads, tactics, and new patient numbers. But what if that mindset is exactly what’s holding practices back?
In this episode, hosts Matt Hale and David Lohmann sit down with Jake Dold, Chief Marketing Officer at Apex Dental Partners, to unpack a bigger idea: that everything a practice does is marketing, whether it realizes it or not. From the first Google search to the phone call, the first visit, and years of ongoing care, every touchpoint shapes trust and long-term growth.
They discuss why great marketing starts inside the practice, how small breakdowns quietly cost practices patients, and why no amount of advertising can fix a poor experience. The conversation challenges common assumptions and reframes marketing as a support system, not a volume play.
The dental industry has gotten very good at talking about marketing, but not always at understanding it. This episode challenges the idea that growth comes from spending more and instead looks at why alignment, consistency, and experience matter far more than most practices realize.