Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Louise Sverud.

Louise is a multilingual business specialist. Originally from Sweden, Louise now lives in Lanzarote, where she supports her international clients, many of whom are in the education field.

She holds an MSc in Psychology and is an expert in interpersonal communication and cultural intelligence. She describes herself as “Your Business Mum” - helping busy entrepreneurs grow their business.

Louise explains how she helps her clients, how being multilingual helps, and why she likes to meet with her clients face to face. She also shares her journey from Sweden to Lanzarote.

Louise has a fabulous Instagram feed, and shares her top tips on how to be creative and confident with it for your own business.

She also explains why as a small business owner you don't always need to listen to the experts, and how to be brave, confident and confident in business.

Timestamps

• 01:15 – 04:05: How Louise ended up running her business in The Canaries
• 04:16 – 06:50: The support Louise provides to her clients
• 12:49 – 16:49: Using Instagram when you’re a service-based business
• 19:05 –20:48: Why you shouldn’t always listen to the experts
• 24:22 –26:14: A simple trick Louise uses to stand out
• 27:18 – 30:20: How to be brave and try new things

Useful Links

• Visit Louise’s website
• Follow Louise on Instagram
• Connect with Louise on LinkedIn
• Visual design platform: Canva
• Service: Podcast content repurposing