The Apple Cart

By Gudrun Lauret

An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator... more

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FAQs about The Apple Cart:

How many episodes does The Apple Cart have?

The podcast currently has 25 episodes available.

The Apple Cart episodes:

October 09, 2025The Apple Cart: S4, E6: How to Write a Book and Change the World
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.
Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.
Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.
Timestamps
05:32 - 09:54: How Vicky became a microbook magician
11:15 - 12:05: Why people write books
12:42 - 15:24: What a book can do for your business
15:52 - 16:51: How ideas evolve over time
17:32 - 21:22: What if you don’t know what your book will be about?
21:56 - 23:39: Why Vicky picked the name Moxie Books
25:44 – 29:02: Favourite projects
30:03 - 35:24: Why Vicky has so many hobbies
37:53 - 42:18: When AI isn’t helpful
42:54 - 45:56: How to be more creative

Useful Links
Visit Vicky's website
Follow Vicky on Instagram
Connect with Vicky on LinkedIn
The Apple Cart interview with Janine Coombes
The Apple Cart interview with Tim Lewis
Book: Janine Coombes: The Easy Yes
Book writing course: MicroBook Magic
Book: Vicky Quinn Fraser: How the Hell do You Write a Book?
Book: Kenda Macdonald: Hack the Buyer Brain
Service: Podcast content repurposing
...more
49min
October 02, 2025The Apple Cart: S4, E5: Make Your Personal Brand Work Better for You
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.
They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.
She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.
Timestamps
01:00 - 07:58: Karaoke and songs about branding
08:23 - 17:19: Why Christine recommends business conferences
23:33 - 28:54: How Christine got into digital marketing
29:21 - 33:39: Why you should care about your personal brand
37:40 - 44:01: Christine’s take on personal branding
44:37 - 49:54: You’re not for everyone, and that’s ok
52:34 - 55:03: How to be more creative

Useful Links
Visit Christine's website
Christine’s business event: Higher Voltage
Connect with Christine on LinkedIn
Follow Christine on Instagram
Like Christine on Facebook
Listen to Christine's podcast
Subscribe to Christine's YouTube Channel
The NotWorkers networking events
Membership: The HoLT
Business conference: You are the Media Creator Day
Marketing conference: Atomicon
Marketing conference: Social Media Marketing World
Marketing conference: INBOUND
The Apple Cart interview with Laura Pearman
Author: Malcolm Gladwell
Author: Guy Kawasaki
The Apple Cart interview with Susanna Reay
Service: Podcast content repurposing
...more
1h
September 25, 2025The Apple Cart: S4, E4: How to be a More Sustainable Creative Business
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.
Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.
As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.
Timestamps
01:42 - 03:44: How Tracy got started in graphic design
07:34 - 14:07: Why sustainability in business is important
20:20 – 24:50: Tracy's experiences as a volunteer
25:00 - 26:31: How Tracy adopted her first Guinea pigs
31:30 - 33:57: The unexpected benefits of volunteering
34:35 - 38:04: Why business owners should attend networking events
40:26 - 44:40: Fun projects and ideal clients
45:21 - 47:42: How to be more creative

Useful Links
Visit Tracy's website
Like Purplelily Design on Facebook
Connect with Tracy on LinkedIn
Follow Purplelily Design on Instagram
The Apple Cart: interivew with Susanna Reay
United Nations Sustainable Development Goals
B-Corp certification
Triple bottom line
Creatives against fossil fuels group: Clean Creatives
Creative action group: https://www.creativesforclimate.co/
Book: Mike Berners-Lee: A Climate of Truth
Marwell Zoo https://www.marwell.org.uk/
Online networking group: ONLE
Online networking group: The Creative Collective
Service: Podcast content repurposing
...more
52min
September 18, 2025The Apple Cart: S4, E3: How to Reframe Productivity and Make Things Happen
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.
Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.
Described by her clients as a soothing balm and a magician, Louise’s experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done.
Louise shares her journey as an employee and a VA and explains how she got to where she is today. She explains how she helps her clients and why the Make it Happen Club isn’t like a typical membership.
She and Gudrun discuss ideas about productivity, where people go wrong and why we need to reframe our approach to it. They discuss ways to be more productive, and agree that what’s most important is your mindset, rather than a quick hack.
Timestamps·
01:28 - 05:01: How Louise got to where she is today
06:21 – 10:31: How Louise helps her clients
12:11 - 13:56: The benefits of a quiet space
15:22 - 17:46: Where people go wrong with productivity
19:48 - 21:56: How Louise reframes productivity
22:51 - 25:07: Why your mindset is more important than a quick hack
29:12 - 30:57: Louise’s approach to business networking
35:00 – 36:30: Exploring creativity through pottery
36:36 - 39:10: How to be more creative

Useful Links
Visit Louise’s website
Connect with Louise on LinkedIn
10 Powerful Pauses for Productivity and Progress
Unfrazzle podcast
Book: David Cain: How to Get Things Done When You Have Trouble Getting Things Done
Book: David Allen: Getting Things Done
Online business strategist: Lizzy Goddard
Online networking group: ONLE
Service: Podcast content repurposing
...more
44min
September 11, 2025The Apple Cart: S4, E2: Easy Ways to Bring Sustainability into Your Digital Marketing
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.
She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals.
She’s also a professional public speaker and has her first published book coming out soon.
Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.
Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.
Timestamps
02:35 - 06:00: How Fiona got into copywriting
12:47 – 15:40: How Fiona became a trainer
15:50 - 17:37: The evolution into public speaking
17:54 – 20:05: The inspiration for Fiona’s book
20:05 - 26:33: Different ways to use LinkedIn
27:57 - 34:44: How to make your business more sustainable
36:58 – 39:22: Why starting small with sustainability still helps
45:14 - 48:17: A story about eyeliner and making a human connection
53:49 - 56:45: How to be more creative

Useful Links
Visit Fiona’s website
Connect with Fiona on LinkedIn
Weekly newsletter: Thursday Brew
Conference: Brighton SEO
The UN carbon footprint calculator
Book: Julia Cameron: The Artist's Way
Service: Podcast content repurposing
...more
1h
September 04, 2025The Apple Cart: S4, E1: Tips and Tricks for the Best Photoshoot Ever
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.
Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.
They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.
Timestamps
02:09 - 09:13: How Catherine got into photography
09:38 – 11:47: How a remote photoshoot works
12:23 – 19:04: Why you should have professional photos taken
20:00 - 22:21: How to feel confident on camera
24:27 – 28:15: Using props in brand photos
33:36: Fun shoots Catherine’s done
36:02 - 42:05: Why conferences and networking are a good
business investment
44:17 - 46:02: Why you should invest in a business coach
46:37 - 48:50: How to be more creative

Useful Links
Visit Catherine's website
Like Catherine on Facebook
Connect with Catherine on LinkedIn
Follow Catherine on Instagram
Brand and marketing coach: Nicole Osborne
Photo app: Shutter
Photo app: Clos
Marketing coaches: Andrew and Pete
Video marketing agency: Jammy Digital
Apple Cart interview with Janine Coombes
Marketing conference: Atomicon
Marketing conference: You Are the Media Creator Day
Service: Podcast content repurposing
...more
52min
July 24, 2025The Apple Cart: S3, E6: How to use AI to Create Better Social Media Posts
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.
He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.
Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.
He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.
Timestamps
00:39 – 06:20: How Vit came to start Someli.AI
06:33 – 08:50: Someli.AI’s typical clients
09:38 – 11:50: The benefits of employee advocates
12:29 – 15:35: The onboarding process
16:13 - 17:54: The support offered during a free trial
18:40- 21:08: Why all businesses need to embrace content marketing
21:40 - 24:12: Why you need to be consistent and relevant in your marketing
24:38 - 28:38: The future of AI
28:56 - 30:45: How to be more creative

Useful Links
Visit Vit's website
Connect with Vit on LinkedIn
Service: Podcast content repurposing
...more
35min
July 17, 2025The Apple Cart: S3, E5: Video Content for Standout Marketing and Better Connections
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.
Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.
Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects.
Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative.
Timestamps
01:22 - 03:08: How Alex got into videography
03:16 – 04:17: How the name Vavavoom came about
04:34- 07:46: The experience of starting a business straight after uni
08:08 - 12:00: Alex’s advice for budding videographers
12:26 - 14:45: Some of Alex’s favourite projects
15:19 - 19:21: Why businesses need to use video in marketing
19:52 - 22:02: Ways to work with Alex
22:26 - 25:22: How Alex helps her clients feel comfortable on video
27:20 - 31:05: The inspiration for parody Christmas songs
31:29 – 33:00: Why Alex attends networking events
33:58 - 36:07: How to be more creative

Useful Links
Visit Alex's website
Connect with Alex on LinkedIn
Like VaVaVoom Videos on Facebook
Follow VaVaVoom Videos on Instagram
Subscribe to the VaVaVoom Videos YouTube channel
Service: podcast content repurposing
...more
37min
July 10, 2025The Apple Cart: S3, E4: How to be Creative and Have More Fun in Business
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.
In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.
She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.
They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.
Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.
Timestamps
00:41– 01:37: About the Lucky Lark brand
01:38 - 03:22: How Evelyn started her business
03:56 - 05:32: What it’s like having a business mentor
06:00 – 07:15: Advice on how to start a creative business
07:40 - 09:10: How Evelyn got into copywriting
09:24 - 11:26: Why Evelyn niched into wellbeing
13:59-15:05: How to juggle two jobs
15:46 - 16:43: The Benefits of Business Networking
18:10 – 20:15: The kinds of projects Evelyn enjoys
22:17 - 23:16: How to be more creative

Useful Links
Networking group: The Creative Collective
Courses and mentoring: Songwriters International
Service: Podcast content repurposing
...more
26min
July 03, 2025The Apple Cart: S3, E3: The Power of Great Ideas for Business Growth
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.
Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.
She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.
Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.
Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.
Timestamps
01:16 – 05:52: How Jodie started The Business Allotment
06:35 - 07:08: Why the shed is a place for people to belong
07:24 - 11:27: How Jodie got into the business of ideas
12:43 - 14:33: How Jodie describes what she does
15:03 - 16:21: What Jodie would do if she wasn’t running her business
16:41 -19:18: The benefits of business networking
19:34 - 25:20: Being an author and public speaker
25:42– 31:38: Why you should do things differently in business
32:23 - 37:01: How to be more creative in business

Useful Links
Visit Jodie's website
20 days, 100 ideas free course
The Tool shed free membership
Buy Jodie's book
Networking group: The Creative Collective
Connect with Jodie on LinkedIn
Service: Podcast content repurposing
...more
42min

FAQs about The Apple Cart:

How many episodes does The Apple Cart have?

The podcast currently has 25 episodes available.