The Apple Cart

By Gudrun Lauret

An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator... more

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FAQs about The Apple Cart:

How many episodes does The Apple Cart have?

The podcast currently has 31 episodes available.

The Apple Cart episodes:

April 10, 2025The Apple Cart: S2, E4: How to Find Creativity Regardless of Your Industry
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.
In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.
Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).
She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten.
Club members delve into social history and hone their writing skills to share those stories.
Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.
She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.
Timestamps
01:31 – 03:35: Natalie’s interest in genealogy
04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach
08:04 – 09:06 Finding women’s voices in history
10:03 – 10:24: How genealogy can be a creative hobby
15:55 – 17:30: How entrepreneurs are more creative than they realise
18:50 – 23:00: Why business owners should go to conferences and events
24:03 – 25:24: Why you should consider industry-specific events
27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history
30:02 – 32:07 Natalie’s advice to business owners lacking creativity

Useful Links
Genealogy Stories
The Curious Descendants Club
The Society for Genealogists
Connect with Natalie on LinkedIn
Business conference: Atomicon
The Apple Cart interview with Laura Pearman
Genealogy conference: RootsTech
Service: Podcast content repurposing
...more
37min
April 03, 2025The Apple Cart: S2, E3: Tips for Business Growth: Live Shows, Books and Events
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.
In this episode, your host, Gudrun Lauret, is joined by Tim Lewis.
Tim is an author, sometime travel YouTuber and the host of two podcasts: Book Chat Live and Oh No, Not Another Live Show, where he and his co-host Christelle Lerryn speak to guests from all walks of life.
Despite never mastering learning how to sell books using social media, Tim has acquired a huge array of important connections from those platforms.
He’s also well-known on the international conference circuit, and loves to share his experiences and knowledge with everyone he meets.
Tim tells Gudrun why business owners should try live video, and shares his top tools to do so. He also talks through the benefits of having a podcast and what that can do for your business.
He also explains how attending conferences can lead to business growth, why you should consider writing a book, and how to leverage it to make money.
Timestamps
02:25 – 04:48: What Tim likes about the live video format for content
08:20 – 12:24: The tech you need to get started with video creation
13:30 – 15:54: Why Tim goes to lot of business conferences
17:30 - 22:20: The conferences Tim recommends
24:04 – 31:14: Why Tim recommends writing a business book
35:00 - 37:17: Using a podcast strategically

Useful Links
Visit Tim's website
Tim's YouTube travel channel: Tim Lewis TCF
Book Chat Live
Connect with Tim on LinkedIn
Calendar booking tool: TidyCal
Live streaming tool: StreamYard
Video recording and live streaming: OBS Studio
Live streaming (Mac only): ECamm
Video and audio editor: DaVinci Resolve
Audio editing tool: Audacity
Editing keyboard: DaVinci Resolve Speed Editor
Business conference: Social Media Marketing World
Business conference: Atomicon
Business conference: Podcast Movement
Business conference: Podfest
Business conference: You Are the Media Creator Day
Business conference: Newcastle Startup Week
Business conference: Creator Day
Business conference: TubeFest
Business conference: MarketEd.Live
Business conference: Adventures in Marketing
Speaker and author: Mark Schaefer
Speaker and author: Jay Baer
Personal finance guidance: MeaningfulMoney
Author and entrepreneur: Pat Flynn
Service: Podcast content repurposing
...more
45min
March 27, 2025The Apple Cart: S2, E2: How to be Disruptive and Stand out With Your Marketing
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.
In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.
Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.
He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a very prolific world traveller.
Gudrun and Steve talk about how you can be disruptive in business, especially with your marketing, and why business owners are scared of the thought of giving it a go.
They also talk about how to communicate your value and the pros and cons of using AI in marketing and business, as well as why it might just be part of a natural evolution of how we do research.
Timestamps
00:45 – 02:54: What an MSP is, and why your small business might need one
03:54 – 08:18: How businesses in traditional sectors can use marketing to stand out
08:57 – 11:57: Why business owners are afraid to be disruptive
13:45 – 18:36: How to communicate your value
21:59 – 24:15: Being creative with video
24:57 – 29:14: The power of collaborative thinking
31:01 – 35:52: The pros and cons of AI in marketing
36:20 – 38:01: Stephen’s health journey

Useful Links
Connect with Stephen on LinkedIn
Listen to Red Dress by The Sugababes
Service: Podcast content repurposing
...more
41min
March 20, 2025The Apple Cart: S2, E1: How to Balance Life and Business on Your Own Terms
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Lenka Koppova.
Lenka is a Marketing Therapist for coaches and health & wellbeing professionals. She helps them to create businesses that enable them to live their dream lives.
She helps them to use digital marketing strategically so they can grow their business (without feeling overwhelmed) in a way that sustains their business long-term.
She’s on a mission to help them bring more fun and joy into their marketing to be able to create a thriving business that fulfils all their dreams!
In this episode, Lenka shares her story of moving from The Czech Republic to the UK and back again, how she balances her business and her life in a way that works for her, and what it looks like in practice when you put both of those first.
Lenka also shares her thoughts on how business owners can be more disruptive and where to start and she and Gudrun discuss their differing approaches to social media but why they both agree that you need to follow a wide variety of people.
Timestamps
0:33 – 03:16: How Lenka does things differently
05:18 –08:57: Lenka’s experience of becoming self-employed
09:22 – 11:45: What putting your life first looks like in reality
12:04 - 14:46: Advice for people wanting to be disruptive in life or business
18:11 – 20:20: Why you need a variety of people to follow on social media
23:01 – 31:00 Why I decided to leave Newcastle and move to rural France
38:03 – 40:47: How Lenka takes her cat in her camper van

Useful Links
Connect with Lenka on LinkedIn
Follow Lenka’s adventures on Instagram
Listen to Lenka’s podcast: Into Your Life
Success, wellbeing and resilience coach: Dave Algeo
Author and entrepreneur: Tim Ferriss
Service: Podcast content repurposing
...more
43min
February 20, 2025The Apple Cart, S1, E6: Creative Solutions and Peer Support for Better Business Sparkle
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.
Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.
Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.
Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.
She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.
She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.
Timestamps
00:45 – 02:20: What Susanna means by creative solutions
03:00 – 05:44: How Susanna came up with her particular business model
07:44 – 10:03: Why you need to listen to your peers and ask for help
11:37 – 16:47: Why you need to be discerning when looking for a business coach
19:45: 24:30: The importance of positioning
27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority
44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in business

Useful Links
Visit Susanna's website
Connect with Susanna on LinkedIn
Resource: Free Expert Business Assessment
Interactive workspace: Miro board
Service: Podcast content repurposing
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48min
February 13, 2025The Apple Cart: S1, E5: Niches, Coaching and Conferences: How to Grow a Modern Business
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.
Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.
The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics.
Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.
They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!
Timestamps
04:49- 06:01: What is an analytics geek
06:11 – 08:59: How Amanda niched into analytics
09:55 – 11:49: The benefits of business coaching
14:57 – 18:30: Amanda’s experiences with live video shows
19:51 – 22:39: Novelty advent calendars
24:26 – 27:58: Why business owners should go to conferences
32:38 – 34:47: Amanda’s creative hobbies

Useful Links
Visit Amanda’s website
Subscribe to Amanda's channel: That Analytics Show
Business conference: Atomicon
Business conference: MarketEd.Live
Coaching and mastermind programme: Atomic Rebels
Business coach: Mike Cole
Self-perception profile: Motivational Maps
Business conference: Social Media Marketing World
Service: Podcast content repurposing
...more
42min
February 06, 2025The Apple Cart: S1, E4: How to Build a Comfy Business That Works for You
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.
Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.
She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.
Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.
She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.
Timestamps
01:44 – 04:02: Why creatives struggle to price and sell their services
04:33 – 07:37: Why Laura uses Voxer for client calls
08:45 – 10:52: Why traditional employment doesn’t work for everyone
12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook
16:20 – 18:58: Why you don’t have to strive for a six-figure business
21:43 – 25:53 Laura’s business model
28:28 - 29:36: How business owners can be more creative

Useful Links
Visit Laura's website
Sign up for Laura's newsletter
The Apple Cart interview with Kristina Adams
Buy Laura’s book, The Comfy Business Playbook
Walkie-talkie smartphone app: Voxer
Productivity tool: Notion
Business and marketing conference: Atomicon
Online business strategist: Elizabeth (Lizzy) Goddard
Service: Podcast content repurposing
...more
31min
January 30, 2025The Apple Cart: S1, E3: How to be a Novelist and Content Marketer and Explore Creativity
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.
Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer.
When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.
Kristina talks extensively about her experiences as an author and non-fiction writer, explaining how and why she decided to self-publish her work, and where she gets her ideas.
She and Gudrun also talk about content marketing, how to do it better and how to use it as a creative outlet. They also both discuss openly and honestly about the challenges of running a business while living with a chronic health condition.
Kristina also shares her thoughts on how to explore your own creativity and the different ways to do so.
Timestamps
03:32 – 05:15: Where Kristina gets her ideas from
05:29 – 10:37: Why consistency is important for your characters
13:19 – 15:20: Kristina’s non-fiction writing, and why she stopped doing it
15:28 – 18:50: Kristina’s experiences of self-publishing
24:16 - 25:23: Experimenting with content marketing as a way of being creative
26:05 - 29:04: Why you should share behind the scenes content
35:01 – 37:50: Running a business with a chronic health condition
46:11 – 48:35: Kristina’s advice on how to start exploring your own creativity
50:06 - 52:49: Physical exercise for stress relief
56:56 - 59:09: The different ways you can be creative

Useful Links
Find Kristina’s books online
Kristina’s non-fiction blog
Kristina’s content marketing services
Connect with Kristina on LinkedIn
The Apple Cart interview with Laura Pearman
Service: Podcast content repurposing
...more
1h 1min
January 23, 2025The Apple Cart: S1, E2: The Evolution of Creativity in the Time of AI
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Pearman.
Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact.
She achieves this with blend of strategic insight and creative vision and has a commitment to authenticity and excellence.
This is a wide-ranging and candid chat between two old friends. Gudrun and Laura discuss their own experiences of growing up in the north east of England, the changes in the music and arts and the potential for change.
They discuss the impact of AI on creativity and how artists should harness it. They explore how the boundaries of imagination might change and how we can all be more creative.
Timestamps
06:43 - 07:38: How political upheaval leads to periods of intense creativity
07:40 – 09:50: The future of the local music scene
14:50 - :16:43: Opportunities for young musicians
17:05 –21:30 The impact of AI on artistic endeavours
23:25 – 21:11: Will AI bring about the end of social media?
35:40 – 40:25: Everybody is creative
41:27 – 44:26: Different ways to explore your creativity
46:00 - 47:33: Humans are inherently creative

Useful Links
Visit Laura's website
Find Laura on Facebook
Connect with Laura on LinkedIn
Like Laura's Instagram profile
Subscribe to Laura's YouTube channel
Digital radio station: BBC 6Music
Service: Podcast content repurposing
...more
59min
January 16, 2025The Apple Cart: S1,E1: How to be Bolder and Braver with Your Marketing
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.
Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar.
She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
In this episode, Gudrun asks Janine to share her unique approach to marketing herself, how it helps her to stand out and how stepping out of her comfort zone has led to her speaking on conference stages.
Janine explains the inspiration that led her to writing her first book, “The Easy Yes” why she chose the micro book format and how this leads onto the potential for more books later on. Finally, she shares her advice for any business owners who want to be more creative.
Timestamps
01:35 – 06:04: The Secret Marketing Show
08:53 – 09:36: How Janine’s approach to marketing helps her to stand out
10:00 – 11:06: Why business owners need to be brave
11:35 – 14:30: The business benefits of attending conferences
18:33 – 21:05: What speaking on stages has done for Janine’s business
23:22 – 26:29: Janine’s new book, “The Easy Yes”
26:43 – 28:52: Why she chose the micro book model
31:14 – 33:38: Janine’s advice to people who want to get more creative

Useful Links
Visit Janine’s website
Connect with Janine on LinkedIn
Get on the waitlist for Janine’s new book
Business and marketing conference: Atomicon
Business and marketing conference: You Are The Media: Creator Day
Business and marketing conference: MarketEd Live
Visibility Coach: Fifi Mason
Host of MarketEd.Live and marketing consultant: BizPaul
Host of Creator Day and founder of You Are The Media: Mark Masters
Digital Marketing ROI & Analytics Mentor: Amanda Webb
Speaking trainer and consultant: Simon Raybould
Service: Podcast content repurposing
...more
37min

FAQs about The Apple Cart:

How many episodes does The Apple Cart have?

The podcast currently has 31 episodes available.