Today we’re going to cover local search marketing for hvac companies and appliance repair companies in 2019: 

 

Local search marketing or local search engine optimization connects your hvac company or appliance repair business to local consumers.

 

The Internet is a bridge to the places where consumers not only buy things but also where they work.

 

There’s more competition than ever today.

 

Heating and cooling or appliance repair business owners have more questions and answers:

 

* Is Google stealing our traffic?

 

* How can we compete against giants like Sears, HomeAdvisor, and Amazon?

 

This report is a window into the ac repair or appliance repair industry.

 

 

 

 

Table Of Contents:

 

* In 2019, proximity is a big ranking factor!

 

* Nearby Results Can Lead To Bad Experiences For Consumers

 

* Investment In Search Engine Optimization Paid Off In 2018

 

* Google Wants To Be Consumer’s Home Page

 

* Google Knowledge Panel Can Improve Your Website Rankings And Conversions

 

* Map Rankings and Organic Rankings Are Related

 

* Reviews Can Impact Your Local Rankings

 

* Are Keywords In The Content Of Your Reviews?

 

* Local Search Engine Optimization Strategy

 

* Link building

 

* Reviews or Review management

 

* Analyze the customer sentiment towards the brand, within these reviews

 

* Reviews Impact Rankings And They Also Increase Conversions

 

* Are you ready for Google’s mobile-first index?

 

* More companies are paying Google in 2019

 

* Email marketing is getting more popular

 

* Do you have a loyalty program for your air conditioning repair or appliance repair business?

 

* Online marketing tools that every air conditioner repair business or appliance repair company business owner should be using.

 

 

 

High-Level Takeaways

 

 

Heating and cooling or appliance repair companies must be versatile to stay ahead of their competition.

 

Search Engine Optimization is a broad field that’s constantly expanding, and changing, which makes it challenging to keep up no matter where your local service area is.

 

Today’s hvac company or appliance repair business owners need to know how to attract local consumers online.

 

WHAT’S INSIDE?

 

Webinar Replay:  Google Local Service Ads Overview

 

What Is Google Local Service Ads And How It Works?

 

What Cities Are Google Local Service Ads Available In?

 

Benefits to Google’s Local Service Ads

 

The Google Guarantee – Gain Trust For Your Heating And Cooling Or Appliance Repair Company

 

Why You Need To Show Off Your Positive Ratings & Reviews?

 

Paid Search Ads – Expand Your Reach With LSA

 

Why Your AC Repair Company Or Appliance Repair Company Needs To Be Included In Voice Searches?

 

No Keywords or Ads To Manage – Stop The Madness!

 

How To Get Started With Google’s Local Service Ads?

 

How To Manage Your Air Conditioner Repair Or Appliance Repair Leads?

 

How Is Ad Rank Calculated For Local Service Ads?

 

Frequently Asked Questions

 

Conclusion

 

Webinar Replay:  Google Local Service Ads Overview

 

 

Let’s Get Started – Google Local Service Ads And How It Works?

 

Google is the #1 search engine and for a few years now, they have put priority on delivering local results for their end users.  End user or consumer experience is very important to them, that is why when they realized that more consumers are using their smart phones or mobile devices to search online, they developed voice search and in 2018 they moved from a desktop index to a mobile first index.

 

Google pays close attention to consumer wants and needs, after all, consumers are responsible for turning them into a Multi-Billion Dollar Empire! 

 

They also understand that when a consumer searches online for an hvac company or appliance repair company, there are some concerns that consumers have and at the top of the consumers list is, when they hire an air conditioner repair company or appliance repair technician to fix their appliances, who exactly are they letting into their home?

 

You can do a search on YouTube for “air conditioning repair company scams” or “appliance repair scams” and you will find a few videos, from news channels across the U.S., where consumers were taken advantage of by an ac repair or appliance repairman.

 

To help solve this problem, Google has now introduced Google Local Service Ads (LSA) for the heating and cooling company or appliance repair industry. Now to be fair I don’t think Google did this only for the consumers, I think they also saw how much revenue lead generation companies like HomeAdvisor (another Billion Dollar company) is making and saw it as an opportunity to compete in the lead generation space.

 

That doesn’t mean their Local Service Ads program works like HomeAdvisors’, but they do have a qualification process that is similar to HomeAdv...

 

WHAT’S INSIDE?

 

Webinar Replay: The 2019 Online Marketing Plan

 

What Are Your Goals For 2019?

 

Who Is Your Ideal Customer?

 

How To Craft Your Advertising Message

 

Why You Need A Mobile Friendly Website?

 

Why You Should Have A Referral Program In Place

 

The Key AC Repair Or Appliance Repair Marketing Trends For 2019

 

 

Today we are going to discuss some of the strategies and sources of leads that you will want to focus on in 2019 to keep you and your air conditioning repair company or appliance repair technicians busy.

 

Topics covered in today’s article include:

* Your goals for 2019 – primarily how many air conditioner repair or appliance repair leads do you want to get to hit your revenue targets at the end of the year? The beginning of the year is a great time to figure this out, so you can develop some type of roadmap to get you from where you are to where you want to be.

 

* 3 fundamentals of heating and cooling company or appliance repair marketing success – message, market and media that air conditioning repair or appliance repair companies should be using.

 

* How to optimize your website for conversion in 2019 and beyond – you spent a lot of money or time on your hvac company or appliance repair website, but if it’s not set up for conversion then you could be losing customers and not even know it.

 

* The “BIG” picture of all the online marketing channels – you should be tapping into these channels if you want to maximize your heating and cooling or appliance repair lead flow online.

 

* The latest air conditioning repair or appliance repair marketing trends – we will discuss which trends you should focus on in 2019.

 

* How to develop a custom action plan – based on where you are right now and what you need to do to take your air conditioning repair or appliance service business to the next level.

Watch the webinar replay below:

 

 

Download 2019 Online Marketing Workbook Here

 

What are your goals for 2019?

How much money do you want to make by the end of the year?

What is your revenue target? How much is that on a monthly basis?

 

To answer these questions, you decide how much you want to make by the end of the year, then break that down on a monthly basis. From there we need to figure out the amount of air conditioner repair or appliance repair leads that you are going to need per month to reach that target.

 

Now you will need to figure out what your average completed heating and cooling or appliance repair job is worth. This number will be specific to your air conditioning repair or appliance service company, however, most ac repair company or appliance repair business owners that I ask this question, usually say somewhere between $150 and $250.

 

The next thing you want to figure out is what the lifet...

How To Get Your HVAC Company Or Appliance Repair Company Ranked On Page One Using Google Maps

 

If you were to search on Google for any local business near you, you will notice that there is a section on the search engine that will show 3 Google Map listings. If you claim your Google My Business listing for your ac repair company or appliance repair company and get that listing to rank at the top of Google Maps, this will significantly increase the amount of local consumers to find your business when they are looking for heating and cooling company or appliance service company. In this article, we discuss the 3 most important factors that you need to do in order to get your air conditioner repair company or appliance repair business ranked at the top of Google Maps.

Watch The Video Training Below

https://www.youtube.com/watch?v=yk5_jvozni0&t=1s

Below are the slides from the presentation

https://www.slideshare.net/appliancerepairleads/google-maps-guide-for-appliance-service-providers

32% Of Consumers Searching On Google For An Air Conditioning Repair Company Or Appliance Repair Company Click On The Google Map Listings

Today we’re going to go over the Google Maps Guide For HVAC Businesses or Appliance Repair Businesses.

What we’re going to cover includes:

The latest updates with Google Maps listings

The 5 biggest issues that could be preventing you from ranking in the Google Maps

Our proven model for ranking in the new 3 pack of the Google maps

And we’re going to discuss some tools that you can use to systematize and automate the heavy lifting when it comes to managing and optimizing your Google Maps.

Why Is Google Maps Important For HVAC Companies Appliance Service Companies That Want More Appliance Job Leads?

The image below is from a study done by Bright Local earlier in 2018, that shows which sections of the Google Search Engine Results Page gets the most clicks from consumers.

As you can see, the organic results are somewhere about 50 percent of the traffic or the consumers that search for a local business are clicking. You may have heard rumors that SEO is dead, or Search Engine Optimization is not working any more. 

SEO is how you can get your ac repair business or appliance repair business to show up in the organic results which currently is getting the majority of clicks from consumers.

The next most popular section to get leads from would be the local pack or the local map pack that’s delivering 32 percent of clicks.

And then the pay per click ads at the top of the search engine results page, that’s at 14%.

The map results are just above 2%. Now, the map results that we’re talking about here, is not the local 3 pack, but instead it is if a consumer goes directly to Google’s Map page.

The PPC ads at the bottom is less than 1%.

Google maps is important because it’s the second biggest driver of ac repair and appliance repair job leads for appliance service companies.

The Biggest Changes With Google Maps

The Google Local Pack used to display 7 heating and cooling business or appliance repair companies,

There’s no doubt about it, every air conditioning repair company or appliance repair service provider needs more customers. 

In today’s digital age, one of the most effective ways to get new customers, is from making sure your air conditioning repair company or appliance repair company has an online presence that is optimized to attract more of your ideal customers and to convert them into booked jobs.  In the training video below, Marlon walks you through some of the most important aspects of an ac repair company or appliance repair service website that will help to effectively convert more of your website visitors into leads.

Watch the video now:

What is one online marketing element that will have the biggest impact on the results of your overall Internet marketing efforts?

That’s what we’re going to talk about today and what that is:

Website Conversion Rate

 

Think of your website as the hub, everything that you’re doing with online marketing comes back to the website.

If you’re doing social media marketing, SEO, local directory advertising like Yelp or Yellow pages and paid search advertising like Google AdWords, when the consumer clicks on any of your ads or content, they will lead back to your website.

This is why website conversion is so important and just in case you’re not familiar with that term and what exactly website conversion is, it’s getting a consumer that visits your ac repair or appliance service website to take action, which is to either call or to fill out a form on your website.

You could have many consumers visiting your air conditioning repair company site or appliance repair website, but if you don’t have the right conversion elements, it could be one of the reasons why your website is not actually getting you the leads that you are hoping it would generate for you. So that’s what we’re going to really focus on today and give you a few tips to help improve the conversion rate on your website.

So why is website conversion so important?

Let’s look at two scenarios.

Scenario one is that you have 500 visitors per month. Let’s assume that you have a current conversion rate of 5%. That would give you 25 calls or leads.

And let’s say you have a 30% conversion on the phone.

Now we’re talking about when the customer actually calls in, the 30% conversion is rate at which your ac repair company or appliance repair company can turn those phone calls into scheduled appointments.

With a 30% conversion rate, you will have 7 booked jobs.

And let’s assume that your average completed air conditioning repair or appliance repair is worth $150 to your ac repair or appliance service company, for some of you the average job could be worth more or less, and you can adjust that number accordingly when you try to figure out the actual conversion rate for your air conditioning repair company or appliance repair business.

The 7 booked jobs will be worth $1,050 in revenue to your ac repair company or appliance repair business.

Now let’s look at scenario number two, we’re going to try and keep everything the same.

Same 500 visitors per month.

But what we want to improve is the website conversion rate. So instead of the 5% conversion rate, let’s say we get you up to a 15% conversion rate.

Now your phone calls went from 25 calls to 75 calls.

Same conversion on the phone of 30%.

Now we have 22 booked jobs instead of 7.

Same average repair value or $150.

Now we just brought in $3,300 for your ac repair company or appliance repair business, instead of $1,050.

And keep in mind, we didn’t get any more people to come to our website than what we normally do. All we did was to improve the conversion rate on the website.

 

Pay Per Click Advertising is one of the best sources for hvac company or appliance repair businesses that are looking for fast scalability and increase air conditioning repair or appliance service leads. With PPC marketing you can have your finger on the switch to turn on and off leads on-demand to increase phone calls into your hvac business or appliance repair company.

In this training video we show you how to increase your heating and cooling or appliance repair leads and how to maximize your Return On Investment using paid search, even if you or your previous account manager failed with Paid Pay Per Click Marketing in the past.

Watch The Webinar Repair Video Below:

 

 

Overview Of What You Will Learn From This Webinar:

 

* Keys To Success With AdWords – You have to understand some key elements with Google Adwords if you want to succeed with Pay Per Click Adveristing.

* Why quality score is important and how to maximize it – the quality score of your ads can lower the cost per click and as a result lower your cost per lead

* How to structure your campaign and adgroups for success – Having multiple Ad Groups, segmenting your keywords, writing compelling text ads, use of site extensions to get an advantage and creating high converting landing pages are critical if you want to win with PPC Ads.

* Why KPI’s (Key Performance Indicators) Are Your Best Friends – Don’t spend another  penny on paid search without putting the proper tracking in place so you can determine what’s working and more importantly what’s NOT working…

 

 You can review and download the slides from this training below:

 

Pay Per Click Advertising For AC Repair Or Appliance Repair Companies from The Appliance Experts

When it comes to PPC, there are a ton of naysayers and for many different reasons.

Are you an hvac company or appliance service company owner who has tried Paid Search Ads and thinks it’s just way too expensive?

Do you feel like you are just flushing money down the toilet or you are just fed up with getting very little if any return on investment (ROI) from your Pay Per Click campaigns?

Before you throw in the towel, hear me out…

In this training session, Marlon will cover why paid search is one of the best sources of online marketing if you are looking to scale your repair business fast, as it can get you ac repair or appliance repair leads almost immediately, how PPC campaigns if set up correctly can get you an ROI of up to 3 times or more. Whether you curious to learn how it all works or you want to manage your own PPC campaigns, then this webinar is for YOU!

 

A High Quality Score Is The KEY To Paying Less On Your Bids

 

One of the most common misconceptions with Pay Per Click Marketing is that all you have to do is create ads and that will get consumers that need heating and cooling or appliance repair to visit your website.

If only that were true!

Search engine optimization or SEO for hvac company or appliance repair businesses is still a very important part of the air conditioning repair or appliance repair marketing puzzle. In fact, many of ac repair or appliance service company owners see amazing increases to their bottom line revenue numbers within a short period of time after implementing effective Search Engine Optimization strategies.  In this webinar, Marlon outlines the 2018 AC Repair Or Appliance Repair SEO formula that we are currently using to generate hundreds of leads each month for our existing clients. There is nothing sold on the webinar, the webinar is designed to educate hvac company or appliance repair business owners and managers about the current SEO strategies that are working in 2018 to get your ac repair company or appliance repair website to rank at the top of Google and all the major search engines.

Watch The Webinar Repair Video Below:

 

Topics covered in the webinar:

* How to get your ac repair or appliance repair website ranked in the search engines for your most profitable air conditioning repair or appliance repair keywords? Hint: You need to think beyond just “air conditioning repair or appliance repair”

* How to increase the authority of your ac repair or appliance service website so that your website pages will rank higher in the search engines.

* How to get relevant links for your website?

* Why duplicate content may be hurting your rankings?

* What are the most important online directories that you should list your ac repair company or appliance repair business in in?

* Are bad links holding your website back, and how to get rid of them?

* What are the most important AC Repair Or Appliance Repair Keywords that your website should be targeting?

* Can I still use fake addresses if I want to rank in the Google Maps?

* Which online review sites are the most important?

… and much more.

The New 2018 AC Repair Or Appliance Repair Search Engine Optimization Formula

Today we’re going to discuss the new 2018 formula. The SEO landscape is forever evolving, and typically, when we’re talking about SEO strategies, we’re primarily focusing on the Google search engines versus Bing and Yahoo. That includes YouTube which is also considered to be a search engine. The reason is because Google does have about 80 percent of the market share. So primarily that’s what we focus on as a company when we generate ac repair or appliance repair leads for our clients using SEO. And because it’s ever-changing, it’s something that we try to stay on top of. That’s why we created this webinar for you today to help keep you updated on what’s going on with SEO and help outline some of the things that you should be focused on if you are doing any type of SEO strategy. This is part of our 2018 ac repair or appliance repair online marketing series of webinars.

 

 

We did a webinar last month regarding this which was more of a high-level type webinar where we went over the different things that you should be implementing as part of your online marketing strategy. But we didn’t really go in-depth on what you should be doing.

 

Search engine optimization is primarily what we’re focusing on today. Then we’re going to have some additional upcoming online marketing webinars over the next few months. That’s when we’ll go into some of the other different strategies like pay per click advertising and website conversion. If you were on the last webinars you probably saw the image below, which is what we consider to be the online dominance blueprint. If you want to dominate your local service area,

This ac repair and appliance repair marketing webinar goes over EVERYTHING you need to know to create an effective online marketing plan for your heating and cooling company or appliance repair company in 2018. Marlon shares everything with you, holding nothing back in this webinar. You will also find a free downloadable workbook below the webinar video to use as you follow along and get ideas to develop your 2018 internet marketing plan. Take the time to learn what Marlon is explaining and how to apply it to your air conditioner repair or appliance service business. It could make an incredible impact with increased profitability of your hvac company or appliance repair business in 2018.

Watch The Webinar Replay Video Below Now:



Download Workbook For Webinar Here

In this article we’re going discuss your 2018 internet marketing plan and how you can maximize your lead flow using the latest internet marketing strategies. Now I know as an air conditioner repair company or appliance repair business owner, you’re really busy and I do value that time. So let me get right into it. We’re going discuss your goals for 2018 and how many leads you need each month if you want to hit those goals. We’re now into the second quarter of 2018, and how did you do for the first quarter?

 

Did you hit those goals?

 

If not, we’re going to talk about a few things to help you hit your second quarter goals and maybe even exceed them, so that you can be on track with your goals for the rest of the year. We’re going talk about the 3 fundamentals of marketing success.

 

We’re going to take a step back and look at marketing 101 because sometimes, the fundamentals are what we need to get stronger. We’re going to talk about how to optimize your website for conversion in 2018 and beyond. We’re going to look at the big picture of all the online marketing channels you should be tapping into, if you want to maximize your lead flow online. And then we’re going to develop a custom action plan based on where you are right now and what you need to do to get to the next level. I know you are really busy, but I want to encourage you to read to the end because this is important. So to encourage you to stay, I want to offer you a few different bonuses.

 

We have an image or infographic for what we consider to be the online domination blueprint. If you want to dominate your local service area where you’re getting as much air conditioning repair or appliance repair leads as you can handle, that’s pretty much what it looks like.

 

 

Put it up on a wall or provide it to your hvac business or appliance repair marketing departments if you have one, this can help you get to the next level.

 

It has some of the top things you need to focus on if you want to get more ac repair business or appliance service leads online. There may be some things on there that you’re already doing, you may learn some new things as well that you need to implement right away.

 

Next, we have the most commonly searched heating and cooling business or appliance repair keywords for both SEO and pay-per-click.

 

 

How is the online reputation of your hvac company or appliance repair company? If you aren’t sure you need to find out right away.

In this episode we discuss how online reviews impact your online reputation and the benefits of incorporating online reviews as part of your daily ac repair or appliance repair marketing strategy, because online reviews are only going to get more important in the future and if you don’t figure it out soon, it can make or break your air conditioning repair company or appliance repair business.

In this podcast we go over some of the additional features offered by Google AdWords that will help your appliance repair ads to stand out from the competition, increase your conversion so get more people to click on your ads or call your appliance repair business.