On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.

 

We talk about:

 

- What exactly is AR?

- How can people discover and use AR?

- How AR storytelling has evolved.

- The importance of interaction when it comes to AR.

- Using Instagram Reels in storytelling.

 

Resources mentioned:

Instagram Reels

 

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing