If anyone knows the secrets of the hotel business, it's Pat McCann.
Pat McCann is the founder and CEO of the Dalata Hotel Group, Ireland's biggest of its kind, and has revealed how online booking sites don't give a true reflection of how many rooms are available in a hotel at any one time.
Speaking to host Tadhg Enright on JOE's The Architects of Business, in partnership with EY Entrepreneur Of The Year™, McCann revealed customers often feel pressured into making a booking when, in reality, plenty of rooms remain available.
His story is not one to miss.