It is post structuralist that offers us a working notion of images as systems of signs whose semantic spaces are defined by networks of changing conceptual relationships. As a dialectical method it has provided useful paradigms for addressing our conceptual interaction with, and interpretation of, diverse art, design & media visualisations. However, it is limited in effectively accounting for the significant interaction between the abstractions that are media images and actual behaviours as practices outstrips theoretical understanding of the relationship between the sign and the signified, the simulation and the social, the model and the real.