Watch the 5-minute recap of our conversation to learn how enterprise brands and creatives can get lasting value from AI technologies.

Daniel Head, CEO, Jacquard, joins The Array to explain how the right brand guardrails can help marketers bring their new machinery into compliance, increase performance without creating clickbait, and enable greater human creativity.

Automation has “always been about amplifying human ingenuity and creativity.”

“Technological development is not going to stop and wait for anyone.”

“You have to dive in and have a go.”

Daniel Head, CEO, Jacquard, joins The Array to discuss how AI technologies can help experimentation-minded enterprise brands to:

• Put the best of human creativity into production at scale (11:30)

• Reach more customers with more relevant content (19:35)

• Deliver significant and sustainable creative value (22:13).

Watch or listen now to tell us why “Marketing’s future waits for no brand.”

Then learn more about delivering content that’s always relevant and on-brand. Visit Jacquard.com

Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation.

Jay Pattisall, VP and Principal Analyst at Forrester, joins The Array to discuss why generative AI should have a permanent place in the marketing toolkit. This is essential listening for do-more-with-less marketers looking to bring greater efficiency to the creative production process and drive better performance at scale.

Watch or listen now to explore “Rethink speed, scale, performance.”

Want to learn more about elevating performance at scale? Visit ⁠Jacquard.com

“Is the value of AI to brands too much to ignore?”

“Will there always be a place for human creativity?”

“What's your advice to people who are cautious about AI adoption?”

Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how enterprise marketers can:

• Build the right combination of people and AI platform into the creative process (09:48)

• Avoid the “autonomous sea of sameness” (17:57)

• Safely experiment with generative AI technologies (26:52)

• Engage with consumers emotionally, functionally, and transactionally (32:48)

Watch or listen now to answer the question “Can AI ‘speak’ your brand language?”

Then learn more about using AI tools to better promote your brand voice. ⁠Visit Jacquard.com⁠

Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one. 

Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins “The Array” to explore the differences between implicit and explicit personalisation, the right way to use customer data, and how brands can leverage technology to better connect with individual customers and drive long-term success, at scale.

Watch or listen now to explore “Implicit vs. explicit personalisation.”

Want to learn more about effective and impactful personalisation? Visit Jacquard.com

“Who’s doing personalisation well?”

“What are the right success metrics?”

“You’re winning clicks, but at what cost?”

Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into:

• Implicit vs. explicit personalisation (5:04)

• Scalable content production (10:56)

• The incentivisation of KPIs and how to identify the right success metrics (15:08)

• Whether AI will take Jasper’s job (31:20).

Want to learn more about effective and impactful personalisation? Visit Jacquard.com⁠

“The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insights that enterprise marketers can use to better navigate change, make the most of new opportunities, and resonate with customers everywhere. Join us for season one, starting Tuesday, November 12.