I Want That Too - Disney History and Merchandise

The Art and History of Disney Fun Maps with Special Guest Imagineer Jim Shull (Ep. 21)

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On this week’s episode of I Want That Too, Jim Hill and Lauren Hersey are joined by veteran Disney Imagineer Jim Shull to take a deep dive into the world of Disney fun maps. These aren’t just park guides—they’re works of art that have captured the evolution of Disney parks from the earliest days of Disneyland.


What We Cover:


  • The origins of Disney fun maps, including Sam McKim’s first Disneyland map in the 1950s
  • How these maps became collector’s items and influenced future Disney park designs
  • Jim Shull’s personal connection to Disney fun maps, how they inspired his career, and the role they played in shaping attractions like Toon Studio and Mickey’s Toontown
  • Why these artistic maps were more than just souvenirs—they were a marketing tool that encouraged guests to return to the parks
  • A sneak peek into Jim Shull’s own map projects, including his post-retirement fun map collection covering all 12 Disney parks around the world


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    I Want That Too - Disney History and MerchandiseBy Jim Hill
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