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The Art and Science of Branding with Wally Olins, Saffron
In this interview, Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.
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By William Channer
4.6
5656 ratings
In this interview, Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.