In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard. Matt’s unique approach blends his background in physics with a passion for magic, leading to mesmerizing optical illusions and science-based performances that captivate audiences worldwide.

Matt shares his journey into magic, starting with escapology as a teenager before evolving into a love for illusions. He discusses how his studies in physics and early performances in bars and student events led to a deeper appreciation for the overlap between magic and science.

Jonah and Matt explore the shared sense of wonder in both disciplines. Matt explains how science and magic both challenge our understanding of reality—one by uncovering truths and the other by deliberately concealing them. He also touches on his work in science communication, where he teaches students using illusions to explain scientific concepts.

During the pandemic, Matt started sharing his optical illusions online, quickly gaining traction. He details how his illusions evolved through audience feedback and meticulous experimentation. One of his standout viral creations—an elephant disappearing from a moving train track—attracted major attention from magicians and illusionists worldwide.

Matt offers insight into his creative process, from finding inspiration in old magic books and science experiments to refining illusions through trial and error. He discusses the fusion of stage and close-up magic techniques in his work, making them especially deceptive—even to seasoned magicians.

Matt talks about transitioning from working in a science museum to performing independently in schools and festivals. He shares how word-of-mouth, smart branding (switching from “Lab Monkey Productions” to “Science Magic Shows”), and strategic partnerships helped grow his business.

Jonah and Matt debate the challenges of posting illusions online, particularly dealing with exposure and explanations in comment sections. Matt embraces engagement, often encouraging audiences to theorize about his illusions while maintaining a sense of mystery.

Matt reflects on his favorite aspects of modern magic, emphasizing performances that focus on human connection and wonder. He also shares his least favorite trend: exposure videos that diminish the mystery and artistry of magic.

Matt suggests two fascinating guests for future episodes:

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