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A lot of gym owners pick their prices based on their local market. They don't want to be the cheapest but also not the most expensive. "Somewhere in the middle" is typically just right. The problem with this strategy is that you are choosing a price based on external factors when you should really be choosing a gym based on internal factors. In this week's episode, we show you how charge a profitable rate for your gym even if you are a competitive market. 

Find Your Profitable Rates Here: https://www.factoryforgedgyms.com/profitformula

A lot of growth bottleneck issues arise because a lot of new enrollments get stuck in the “onboarding” stage. Everyone does “PT first” to prepare new members for group classes. But what if your program was actually built for your ideal client to step right into without so much 1:1 attention? In today’s episode we discuss the importance of programming and how to optimize safety & onboarding systems.

I went from charging $175/month to $225/month to $255/month for my group fitness program. I did this without adding PT or offering nutrition check ins. I added so much value to my programs which allowed me to effectively scaled my group fitness program. I obsessed over the question, "how can add more value without adding more time, energy & effort?" 

In this episode we talk about scaling your group fitness gym in the right ways. Not by doing more work but by adding more value. If you're ready to build a simple, lean & profitable brick & mortar gym, book a call with us here: www.factoryforged.com/call

The sale doesn’t stop when someone has paid you. In fact, you’re always selling your clients on your value. One of the most critical times to sell more is immediately after they have paid. That is when onboarding begins and the client goes through an onboarding journey that shapes how they view your program. In this podcast we cover, what to understand about your onboarding system and what you can change in order to create the best experience for clients.

If you’re ready to start growing your group membership & building a gym that is simple, lean and profitable...head to www.factoryforged.com/call to book a 15 min call with us to learn more about this type of business model.

Simplicity gives you profit. The more simple your gym is to run, the more profitable you will be. In today's episode, I share how I got to a $10k/month in owner's pay by only selling 1 program. This is a strategy I teach my clients: 1 Program, 2 Options. It's the key to running your a simple, profitable & lean gym. 

How do you know when (and if) you’re ready to add more programs? Most gym owners started with only offering group training at their gyms. But somewhere along the line they felt like they “needed” to add more programs because group training just wasn’t enough to reach their revenue goals.

In this episode, we talk about how to know when it’s time to add other programs. And if it’s really necessary for the revenue goals you are trying to reach.

If you can't figure out how to retain you clients, your business will always feel unstable. A big issue gym owners run into is having member drop every single month. However, the problem doesn't always start when someone sends you a cancellation email. The problem usual started way before that. In this episode we unpack what might be happening before someone drops & what 2 strategies can help you keep more clients long term. 

And if you're interested in building a gym that is simple, profitable & learn, head to www.factoryforged.com/book to schedule a 15 min call to talk. 

Hiring as a business owner requires a certain skillset. The skillset of building, leading & managing. Over the past 12 years, I’ve hired & managed multiple teams. And I’ve come to realize something. There is an ideal type of team to build if you’re trying to grow your brick & mortar gym.

In this episode, I talk about how to build a team that supports you, the business and creates the best result for your coaches.

Too many times we get wrapped up in "more is better" mentality. More leads, more sales, more classes. But this type of thinking will lead to: doing a lot of work and seeing little return. 

In this episode, we talk about how running a simple group-centered gym model starts with optimizing your class schedule. We discuss why 27 classes is the ideal amount of class times to run and why anything above that cuts into your lifestyle and money.