In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explore the crucial steps to develop a winning brand strategy. From identifying business goals to defining brand KPIs, we leave no stone unturned.

RESOURCES 🧩

FAST FORWARD ⏩

(01:33) - Meet Nicky Blondé
(03:45) – What is really brand strategy?
(04:24) – The 5 steps to a successful brand strategy
(16:55) – How to deal with brand strategy in a fast-changing environment?
(22:07) – Important learnings for your brand strategy

RELATED EP'S 🎧

LET'S CONNECT 🤝

* * * * *

The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick, Ellen Struyf, Pablo Troussard & Adrian Sblendorio.