Have you noticed the huge amount of loud marketing on social media? Join Gilly as she explains how you can cut through the noise and resonate with your target audience with calm and aspirational marketing. Discover how you can take your patients on a journey, appeal to their pain points and show them how their life can improve if only they find a solution to their problem.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Have fun with your marketing but there is a distinct line between being yourself and outrageous, loud and in-your-face marketing.
• It’s important to be specific about who you are targeting with your social media marketing. Get clear about who you are and what type of content your audience actually wants to consume.
• What’s your target audience's main problem? Once you identify the pain your target patient is in and how it’s affecting their livelihood you can resonate with them and speak to their pain points.
• Take your patients on a journey and give them a resolution as far as possible. Speak to your existing patients and find out how they’re feeling now, how their treatment has made a positive impact on their life.
• Calm marketing is about helping your potential patients see a better future once their problem is solved. Marketing should be aspirations and not based on scaremongering.

BEST MOMENTS

“Get clear about your target audience.”

“What’s your audience's main problem?”

“We are all driven by our feelings and emotions.”

“Paint the picture of your audience's journey with you and they will come.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech suppo

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