Many in the magazine industry will tell you on the mountaintops that print is not dead. Try telling that to the writers who used to produce those beautiful glossy annual reports that are now published in the form of PDF documents.

Robert Roth is making his first-ever appearance on a podcast to discuss how an annual report writer secures gigs, the time commitment required, and other fascinating insights into the behind-the-scenes process of conceptualizing and creating annual reports.

Robert is also the author of The Writer’s Guide to Annual Reports,published in 2009.