Rebranding is a big decision—but how do you know when it’s the right time?

My guests today are Abby Bruckner, Art Director, and Michelle Breen, Strategic Copy Manager at Accelity, who led our company’s recent rebrand. Abby and Michelle share which signals tell you it’s time for a rebrand, how to decide between a full rebrand or a simple refresh, and why branding trends are shifting toward more personality-driven design.

Make sure you tune in for key considerations before rebranding, why brand consistency matters, and how to ensure your brand truly represents your business.

Abby is a designer at Accelity, creating digital content that brings brands to life. She uses visual storytelling to make marketing more engaging, clear, and memorable.

Michelle is a Strategic Copy Manager at Accelity, helping companies craft clear, compelling messaging. She specializes in turning complex ideas into stories that connect with the right audience.

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• Podcast: Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity
• Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana
• Podcast: Positioning yourself for career advancement and building a people-first brand w/ Megan Bowen, CEO of Refine Labs

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

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In this episode of The Art of Entrepreneurship, we’re talking about stress. Because let’s be real, it never fully goes away: especially when you’re running a business. It’s how you handle it that makes all the difference.

I’ll share the hard truths about stress management, why saying “no" is sometimes the best move, and what I’ve ultimately learned about getting back to even when stress starts taking over.

Make sure you tune in for an honest conversation about mental health, boundaries, and how taking care of yourself is the most important business decision you’ll ever make.

If you like this episode, here are some others you'll enjoy.

• Podcast: Do you take care of yourself? No, really?
• Podcast: Take your PTO! What I learned from time away from my business
• Podcast: Breaking the cycle of stress w/ Rachel Sanders, Founder & CEO of Rootine

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com 

🎧 Catch up on past episodes, submit topic ideas, and learn more

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⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

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Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone considering a major business transformation and wondering how to make bold changes without losing what made them great in the first place. 

My (very special) guest today is Jenny Weeden, President and Partner at our marketing agency, Accelity. Jenny and I discuss our recent relaunch of Accelity, what led to the decision to shake things up, and how the team approached rebranding while staying true to our roots. We talk about the tough calls, the mindset shifts, and why embracing change—no matter how uncomfortable—can be the key to long-term success.

Tune in for our conversation on how Accelity embraced fearless moves to reinvent the brand and why sometimes, you have to blow things up to build something even better.

✨ Check out the new website! accelitymarketing.com

Jenny Weeden is President and Partner at Accelity, a marketing agency focused on growing scaling businesses. She understands startups and scaling companies, having been a first-time small business entrepreneur as a co-founder of Women’s Entrepreneurship Week, a week dedicated to connecting, supporting and empowering women professionals in the Milwaukee area.

In her free time, Jenny loves volunteering at Kinship Community Food Center and, as a proud UW-Madison alumni, cheering on the Wisconsin Badgers.

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• Podcast: How to make lasting personal and cultural change in business w/ Jenny Weeden, President of Accelity 
• Podcast: Evaluating new business ideas, making the leap & handling change w/ Marcus Murphy, co-founder and CEO of The Five Percent
• Podcast: Big swings & betting on yourself with solopreneur Justin Welsh 

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com 

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone curious about diving into the world of AI. It can feel like an extreme topic—some fear it, while others are all in, ready to capitalize on it.

My guest today is AI consultant and coach Jonathan Mast, who has trained thousands of professionals in AI and built a community of over 400,000 enthusiasts. Jonathan and I discuss why AI isn’t just for entrepreneurs and business leaders, how it can simplify routines, and which AI tools—beyond ChatGPT—are worth exploring.

Make sure you tune in for a deeper look at how AI can enhance everyday life, creating smoother and more efficient experiences.

Since 1995, Jonathan Mast has been at the forefront of digital innovation, seamlessly blending marketing expertise with cutting-edge technology. Over the past two years, he has emerged as a leading authority on AI prompting mastery, helping businesses and entrepreneurs save time, increase profits, and deliver exceptional value through actionable AI strategies with his consulting firm, White Beard Strategies.

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• Podcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI
• Podcast: Admiring your success w/ technology exec Zuhairah Scott Washington       
• Podcast: Do what you love & you'll never work a day" w/ mindset coach William Deck

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

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In this episode of The Art of Entrepreneurship, we’re prioritizing discernment. As you grow in your career, it’s not about spotting every problem, it’s about knowing which ones truly matter.

I’ll share how I’ve learned to filter what’s urgent versus what’s important, let go of the need for control, and focus on the bigger picture (not just my personal preferences).

Tune in to hear how sharpening your discernment skills can make you a stronger leader and help you center on what truly moves the needle.

🔗 Here’s the TikTok I mentioned in the episode (via Grace McCarrick) https://www.tiktok.com/@graceforpersonalityhires/video/7433091337286585642?lang=en 

• Podcast: The best work is not done at your desk
• Podcast: How to be a leader when you don’t want to be a manager
• Podcast: How to turn letdowns into opportunities

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

More about the show: ​​www.jackiehermes.com/podcast

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In this episode of The Art of Entrepreneurship, we’re exploring a simple yet powerful way to reframe your mindset: choosing a victor mentality over a victim attitude. Embracing accountability in business, relationships, and daily life can lead to greater success and fulfillment.

I’ll share how I’ve seen this play out with clients, in my own experiences, and in pivotal moments that reshaped how I handle both wins and setbacks. 

Tune in to hear why adopting a victor mentality (even when it’s tough) puts you in control—and how small mindset shifts can create big change.

• Podcast: It’s always partially your fault
• Podcast: It never hurts to be the bigger person 
• Podcast: Apologize only when you need to—the why & how

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity, the full-service marketing agency featuring bold people growing bold companies. 

More about the show: ​​www.jackiehermes.com/podcast

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This episode of The Art of Entrepreneurship is for anyone seeking both inspiration and practical strategies to scale businesses while creating your own path to success.

My guest today is Suneera Madhani, a trailblazing entrepreneur who founded Stax Payments, built it from scratch to over $140 million in recurring revenue and successfully exited for over a billion dollars. She didn’t stop there, launching her second fintech company, Worth AI, a platform dedicated to empowering women to surpass the million-dollar revenue milestone.

Suneera and I discuss the mindset shifts needed for sustaining long-term success, the journey of challenging societal expectations, and her bold redefinition of what it means to 'have it all.' From balancing multiple companies to embracing freedom in her career, this conversation offers an inspiring and refreshing perspective on ambition and choice.

Suneera Madhani is a visionary entrepreneur and founder of Worth AI, a fintech platform revolutionizing SMBs' access to actionable financial insights through patent-pending AI technology. She previously founded Stax Payments, scaling it into a billion-dollar unicorn and becoming the first female CEO to lead such a company out of Florida. As an angel investor in over 40 companies and a business advisor on multiple boards, Suneera is a champion for innovation and equity in entrepreneurship.

Recognized by Fortune's 40 Under 40, EY's Entrepreneur of the Year, and Inc.'s 100 Female Founders, she also hosts the Top 25 podcast, CEO School, with over 1.5 million downloads.

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• Podcast: Bootstrapping
• Podcast: Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneur
• Podcast: Succeed at work by embracing your identity & power w/ Tricia Montalvo Timm, business leader, author and speaker

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity. 

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Today we’re revisiting one of my favorite topics—not because I enjoy it, but because it remains a persistent issue.

In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.

Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team. 

• Podcast: Dear companies everywhere, sales and marketing are not about you
• Podcast: Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
• Podcast: Why most marketing programs fail

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity. 

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This episode of The Art of Entrepreneurship is for anyone looking to scale their business and build sustainable systems.

My guest today is Mike Andes, founder of Augusta Lawn Care, who started mowing lawns at age 11 and now leads a successful franchise with 150+ locations. Mike and I discuss his journey to entrepreneurship, the pivotal moment that led to franchising, and his approach to testing content on social media.

Make sure you tune in for practical advice on scaling your business, staying persistent, and navigating the challenges and rewards of a franchise model.

Mike Andes is the founder of Augusta Lawn Care, a global franchise with 150+ locations and an annual systemwide revenue exceeding $50 million. Starting his entrepreneurial journey at just 11 years old by mowing lawns, Mike used his earnings to fund his education as a pre-med student, beginning college at 13. However, he left medical school at 18 to pursue his passion for business, launching Augusta Lawn Care with a mission to elevate professionalism in the lawn care industry.

In addition to growing Augusta, Mike creates educational content on YouTube and other platforms to empower home service business owners to achieve financial success. He is also the founder of Copilot CRM, a platform that streamlines operations for service businesses, processing over $1 million in daily revenue.

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• Podcast: Big swings & betting on yourself with Justin Welsh
• Podcast: They Ask, You Answer: a content strategy that actually works w/ Marcus Sheridan
• Podcast: Evaluating new business ideas, making the leap & handling change w/ Marcus Murphy

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity. 

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This episode of The Art of Entrepreneurship is for anyone who wants to ditch the pressure of resolutions and create a vision that grows with them for life.

I’m diving into my annual tradition of creating a vision board—a practice I’ve found to be more empowering with long-term growth than traditional resolutions. I’ll reflect on my wins and misses from last year’s board, including the goals I absolutely crushed and the areas where I fell a *little* short. Plus, I’ll share my vision for 2025 and explain how this method helps me align my goals with the person I want to become.

Tune in to discover how focusing on categories like mindset, business, resilience, and rest can keep you grounded and motivated all year long.

Check out my favorite wellness tracker, WHOOP

• Podcast: Re-examine your habits to start the new year off strong
• Podcast: New year, new you?
• Podcast: 5 incredible business lessons from my guests in 2023

Submit your topics for the podcast: https://www.jackiehermes.com/connect

Learn more about the podcast: ​​www.jackiehermes.com/podcast

Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

Production support is provided by Accelity. 

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More about the show: ​​www.jackiehermes.com/podcast

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