The Art of Franchise Marketing

Zips Cleaners, formerly known as Zips Dry Cleaning, is currently going through the phases of a brand refresh and reinventing the Zips Cleaners brand. Brooks Walter, Director of Marketing at Zips Cleaners, dives into the different aspects of expanding a brand and services through a refresh while continuing to focus on their digital strategy and providing excellent customer service.

From the franchisees to the franchisor, Pet Wants is educating and providing exceptional customer service to pet owners and business owners alike. Emily Roberts, the VP of Marketing at Pet Wants, shares the Pet Wants model and how they use education, innovation, and exceptional customer service to stand out in a saturated market. 

Neighborly, the largest franchisor of home service brands, has built a strong community of different brands that deliver a premium service with a personal touch. Brian Woods, Group Vice President of Franchise Development, dives into how Neighborly is staying committed to growth through the brand development process from the top-down.

EOS Worldwide, the Entrepreneurial Operating System, is a set of practical and complete tools to give entrepreneurs what they want out of their business, focusing on the vision, health, and traction of a company. Mark O’Donnell, the Visionary and CEO of EOS Worldwide, talks about how EOS became a strong, pandemic-proof franchise system focusing on building a winning culture and growing the brand. 

The Lash Lounge, a beauty franchise, built its name by empowering women in local communities across the nation through business ownership and self-care. In this episode, Taylor Hulyksmith, Director of Marketing at The Lash Lounge, dives into the importance of what it means to be a successful franchisee and how The Lash Lounge has designed a culture that works in tandem with their digital marketing strategy.

A Place at Home, a senior home care franchise, is putting the why back into franchising. Josie Devault, Director of Marketing at A Place At Home, is laser focused on building value propositions within all of their verticals. Josie takes us through how her team is building-on-the-fly to ensure their franchise and marketing strategies are adapted to the post-pandemic digital world.

Waxxpot, a boutique waxing franchise, has exploded onto the market and is quickly becoming a household name. In this episode, Katie Yeargan, Waxxpot’s VP of Development and a child of a franchise family, talks about what it takes to develop an emerging brand and how to capitalize on vast opportunities for growth. 

TruBlue Total House Care saw the opportunity to combine multiple in-home needs and turn them into a completely new franchise model. Providing both in-home senior care and handyman services, TruBlue Total House Care’s President Sean Fitzgerald discusses the intricacies and importance of spot-on marketing messaging and operational excellence.

Learn how Twist Brands (Painting With a Twist & Color Me Mine) worked quickly and creatively to build a brand new revenue pillar to support their franchisees during the pandemic. The new source of revenue worked so well that it is becoming one of the staples for their model. DeBow Padgett, Director of Marketing, also unveils the tips and tricks two of the most creative brands in the space utilize to keep their marketing fresh and new every season.

Ellen Rohr is a franchising force of nature—and a ton of fun. As President at Zoom Drain, she has focused on establishing an award-winning brand and the operational systems needed to get the franchise ready to scale. In this episode, Erin shares her mindset in approaching their goal of 5x growth to 100 locations and how Zoom Drain delivers on their brand promise of Fast, Focused, and Fixed.