Coach Magic

The Art of Getting Found with Liz Lockard

Listen Later

Are you afraid that you’ll never understand all

of the tech stuff associated with running a business? Have you
ignored SEO (search engine optimization) because you just don’t get
it?

Today’s episode is loaded with so much

actionable advice from SEO expert, Liz Lockard. Liz breaks down
best practices and simplifies things so that you can use SEO to
your advantage. During our chat, we discuss the most important
aspects of SEO, the importance of knowing your customer, creating
content that converts, and so much more. Liz also provides some
extremely helpful SEO resources that will allow you to take your
business to the next level.

About Our Guest

Liz Lockard works with female small business

owners and solopreneurs helping them find their niche while coming
up with ideal-client focused SEO strategies that are simple, easy
to implement, and centered around the actual people they want to
attract to their websites (and businesses).

Episode Highlights:

  • The early days of search and how
    • Liz became an SEO expert
  • How to transition from full-time
    • job, to freelancer, to entrepreneur
  • Creating a “Money Diet” to reduce
    • fear associated with quitting your job
  • SEO 101: What is it and why is is
    • so important!
  • Understanding the 3 most important
    • aspects of SEO: Content, Tech, and Outreach
  • Learn how to put SEO to work for
    • your business
  • Getting to know your ideal
    • customer
  • Discover the secret to creating
    • content that speaks to your audience
  • Find out how to target specific
    • keywords that will attract the right customers
  • The importance of knowing how to
    • use the basic tools for your biz
  • Wordpress vs.
    • Squarespace
  • Find out why website “tags” may be
    • a waste of your time
  • Guest blogging and outreach
    • strategies
  • Flexing your “worst case scenario”
    • muscle

    Enjoy!

    xoxo

    Jenny

     

    P.S. Subscribe to the podcast + leave a review

    + rating to spread the GET GUTSY message far + wide. Means to world
    to me! We are all in this together.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Coach MagicBy Jenny Fenig
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    50 ratings