In this intriguing episode of the Lead Gen HQ podcast, we delve into the strategy of sending gifts to leads – a unique but often overlooked aspect of lead nurturing. Does this approach really work? What's the cost-benefit analysis? We'll dissect the effectiveness of gifting in converting qualified leads and explore when and how to use this tactic. If you're facing a wall with leads that just aren't converting, despite your best nurturing efforts, this episode might hold the key. Join us as we unwrap the potential of gifting in lead generation and discover if it's the missing piece in your marketing puzzle.