A fireside chat with Dr. Aletha Maybank, pioneering physician-advocate and former Chief Health Equity Officer at the American Medical Association

In an era of deepfakes and health misinformation, how do we build patient trust and foster meaningful behavioral change? Dr. Maybank discusses how art, culture, and innovative community-based engagement strategies can transform healthcare delivery where traditional approaches fall short. Drawing from her groundbreaking equity work and current focus on narrative arts in health, Dr. Maybank offers hospital leaders a bold vision: healthcare that meets patients where they are—culturally, emotionally, and digitally—creating connections that transcend clinical settings and technological barriers. This session reveals how integrating artistic approaches with technological innovation creates healthcare delivery models that don't just inform—they inspire, engage, and heal. Participants will gain actionable strategies for creating healthcare experiences that are not only more equitable and accessible but also more compelling and effective in capturing attention in our distracted digital world.

Art as Medicine's Missing Ingredient

• How immersive experiences and visual storytelling breakthrough health literacy barriers
• Using creative expression to communicate complex health concepts where clinical language fails
• Designing cultural touchpoints that resonate in communities historically disconnected from healthcare systems

Beyond Hospital Walls: Cultural Gateways to Health

• Meeting patients "where they live, work, play, and pray" through trusted cultural platforms
• Building partnerships with community messengers who hold influence where healthcare institutions don't
• Creating non-clinical engagement opportunities that build trust before crisis points

AI, Art & Trust: Navigating the Digital Health Future

• The Health Innovation Hub: How culturally-responsive technologies are reshaping patient experience
• Countering AI-generated misinformation with authentic, artful health narratives
• Balancing technological advancement with the human connection essential to healing

Aletha Maybank, MD, MPH, Health Strategist, CEO, NovellaWells

Megan Antonelli, Founder & CEO, HealthIMPACT Live