Innovation is one of the most relevant words in today's global business, but its meaning is certainly nebulous. Since this is a podcast about innovation, I thought the first post was important in defining how companies and entrepreneurs should look for innovation. The invention can be described in different ways such as- Words: Original, unexpected, new, never thought of, never seen before, creative, new, useful. Responses: "Isn't that wise?", "What a great idea!", "Why didn't someone think of doing this before?" Explanation: Challenge the traditional notion of how it was done before, bringing ideas from one industry to another or from one geographic area to another. In this podcast, you will get to know about the 10 things which are the DNA of any innovation in this world.