When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers' shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining.

Join Gabe Smith and David Cancel, CEO of Drift, as they discuss from their personal professional experience why placing the customer in the center of everything you do and ensuring you base your development and pricing on that closed feedback loop are some of the most important disciplines for achieving the ideal product/customer fit.