In this episode, we are led by hand behind-the-scenes of marketing and e-commerce by Robert Brink, Director of Digital Marketing & E-commerce, who has been writing copy and creating disruptive content for over 22 years.

Robert created and launched digital content and marketing strategies for Paul Rodriguez's Primitive Skateboards and Tony Hawk's Ride Channel. He wrote copy for Beats, Red Bull, Complex, Playboy, ESPN, High Snobiety, Boost Mobile, Monster Energy, and many other leading brands. Robert also co-created, co-produced, and hosted skateboarding's first round table talk show, with over 20 million views and still counting.

We delve into Robert's background as a skateboarder and his transition to the marketing side of it, his first steps in his e-commerce successful and fruitful journey, and his distinctive look at connecting with audiences. We glance at the kitchen of some of the most influential marketing campaigns Robert created, and he shares his thoughts on skateboarding's uniqueness and how it influenced broader culture. 

Resources:

Follow Robert on Instagram: https://www.instagram.com/robertbrink/?hl=es.

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