Sign up to save your podcasts
Or
Share The Art of Persuasion & Decision Making, with Matthew Willcox
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Art of Persuasion & Decision Making, with Matthew Willcox
In this episode we are joined by Matt Wilcox, author of “the business of choice” where we deep dive into the application of behavioral science to give us critical insights for marketing magic.
We break down how the different building blocks that effect human behavior, hopefully shedding a light and giving you a blueprint for creating some persuasion.
Spoiler alert our acronym for the chat is LENS!
-[L] Perceived fear of Loss
-[E] Ease
-[N] "Now and Near — how time and physical distance affect our choices”.
-[S] Our decisions are effected by what we see other people doing Socially.
About Matt:
Matthew is is one of the pioneers of the application of behavioral science insights to the practice of marketing. His book, “The Business of Choice” was named M&SB’s “Marketing Book Of The Year and winner of the American Marketing Association’s prestigious Berry Book Prize, and the second edition was a medallist in the 2021 Axion Business Book Awards. He currently runs The Business of Choice, a behavioral insights and choice architecture consultancy that helps organizations make the choices they need people to make align with how people naturally choose.
View all episodes
By Sura Al-Naimi
5
1515 ratings
In this episode we are joined by Matt Wilcox, author of “the business of choice” where we deep dive into the application of behavioral science to give us critical insights for marketing magic.
We break down how the different building blocks that effect human behavior, hopefully shedding a light and giving you a blueprint for creating some persuasion.
Spoiler alert our acronym for the chat is LENS!
-[L] Perceived fear of Loss
-[E] Ease
-[N] "Now and Near — how time and physical distance affect our choices”.
-[S] Our decisions are effected by what we see other people doing Socially.
About Matt:
Matthew is is one of the pioneers of the application of behavioral science insights to the practice of marketing. His book, “The Business of Choice” was named M&SB’s “Marketing Book Of The Year and winner of the American Marketing Association’s prestigious Berry Book Prize, and the second edition was a medallist in the 2021 Axion Business Book Awards. He currently runs The Business of Choice, a behavioral insights and choice architecture consultancy that helps organizations make the choices they need people to make align with how people naturally choose.