The Art of Presales - TrailerEpisode Summary

Welcome to The Art of Presales, your guide to mastering the craft of presales engineering. Host Shawn Hank brings 30 years of experience building global teams and driving successful acquisitions to help you accelerate your presales career. Whether you're just starting out or looking to level up your skills, this free podcast delivers actionable insights and proven strategies for success in technical sales.

Key Topics Covered

- Introduction to the show's unique approach focusing on the "how" and "why" of presales

- Host's background and credentials in the field

- Overview of weekly episode format and topics

- What sets this podcast apart from other presales resources

Show Details

- New episodes release every Monday at 9 AM Mountain Time

- Available on Apple Podcasts, Spotify, Amazon Music, Overcast, and all major platforms

- Visit theartofpresales.com to subscribe

Who This Show Is For

- College graduates exploring presales careers

- Professionals considering a pivot into presales

- Current presales engineers looking to advance

- Leaders building presales teams

Topics You'll Explore

- Essential hard and soft skills for presales success

- Career transition strategies and growth acceleration

- Demo craft and customer engagement

- Professional reputation building

- Leadership development

- And much more

How to Connect

- Website: theartofpresales.com

- Available on all major podcast platforms

- Subscribe to never miss an episode

Takeaways

• The Art of Pre Sales Podcast aims to help professionals succeed in the pre sales engineering field.
• Success in pre sales engineering requires understanding not just the 'what' but also the 'how' and 'why'.
• Listeners can expect practical strategies and techniques that can be implemented immediately in their careers.
• Each episode of the podcast covers essential skills and knowledge needed to excel in pre sales.
• The podcast is designed for everyone from college grads to experienced pre sales engineers looking to improve.
• New episodes are released every Monday, focusing on various topics relevant to pre sales success.

Join host Shawn Hank every Monday to unlock the secrets of presales success and accelerate your career growth through proven strategies and real-world experience.

Tags

#PresalesEngineering #TechnicalSales #CareerDevelopment #SalesEngineering #ProfessionalDevelopment #Leadership #TechCareers

Episode 002 - Show NotesTitle:  What is Presales Engineering?Episode Summary

Welcome to the inaugural episode of The Art of Presales! Join your host, Shawn Hank, as he introduces the dynamic world of presales engineering—a career that sits at the intersection of technology and business. Shawn shares the story of his 30-year journey in presales, from coaching individuals to becoming a trusted advisor to global companies. Learn how presales engineers bridge the gap between customer challenges and innovative solutions, crafting impactful outcomes in industries like SaaS, cybersecurity, manufacturing, and more. 

This episode is perfect for anyone curious about presales, whether you're exploring a new career, looking to refine your skills, or simply seeking inspiration. Discover how presales engineering is more than just a job—it's an art form!

Key Topics Covered

• Introduction to Presales Engineering: Defining the role and its importance in solving customer challenges through technology.  
• Shawn's Journey: Highlights of Shawn’s career and the vision behind The Art of Presales podcast.  
• Variety in Titles: Exploring common job titles like Solutions Engineer, Technical Account Manager, and Customer Success Engineer. 
• Industries Leveraging Presales Engineers: From SaaS and AI to manufacturing and energy sectors.  
• Skills and Impact: How presales engineers create tangible value by translating technical features into business outcomes. 

Quote of the Episode

"Presales engineers practice 'The Art of the Possible' every day—combining curiosity, technical expertise, and storytelling to transform businesses."

Takeaways

• Presales engineering combines technology and business to solve real-world problems effectively.
• Successful presales engineers embody curiosity, strategic storytelling, and adaptable intelligence for impact.
• The role of presales engineering is vital in sectors like SaaS and healthcare technology.
• Transformational outcomes in presales not only drive revenue but also enhance team morale.
• Effective communication in presales can turn complex technical concepts into relatable solutions.
• Presales isn't merely a job; it's a calling that shapes industry futures.

Engage & Follow the Art of Presales on Social Media

• Connect with Shawn Hank - https://linkedin.com/in/shawnhank
• LinkedIn - http://linkedin.com/company/theartofpresales/
• Twitter/X - https://x.com/artofpresales
• Instagram - https://www.instagram.com/theartofpresales/
• Facebook - https://www.facebook.com/theartofpresales
• TikTok - https://www.tiktok.com/@theartofpresales

Share your feedback or send in your questions

• Email - [email protected]
• Voice Message - https://www.theartofpresales.com/voicemail/

Rate the Podcast:

• TAPS Website - https://www.theartofpresales.com/rate/
• On Podchaser - https://www.podchaser.com/podcasts/the-art-of-presales-5579050

Donate to this one-person operation:

• Patreon - https://patreon.com/theartofpresales
• Buy Me a Coffee - https://buymeacoffee.com/theartofpresales

Subscribe

If you’re ready to explore the exciting world of presales, hit that subscribe button and share this episode with someone who could benefit from learning more. Together, we’ll build a thriving community of presales professionals!