The decorators' community brings a world of creative people together to make the most amazing stuff. The 2 Regular Guys know that pricing can be a huge challenge for many businesses, both large and small. In this episode, Terry and Aaron will discuss the art of finding the right pricing model for your business. They both have years of experience pricing products and so their back and forth about the methods they use will surely give you the knowledge you can put to work immediately. It's time to find a  pricing strategy that puts profit in your pockets.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Got to https://oursuccessgroup.com/tryosg

News

If you have anything newsworthy you would like us to share, please email details to [email protected]. Use the subject line “Weekly News.”

https://youtu.be/R5-WW_eCHBo

Dad Joke

In the new year, I’d like to tell some healthier dad jokes. I've been trying to think of new jokes that contain fruits and vegetables.

If any of you listeners think of any, lettuce know.

The Art of Pricing

* Our experience with pricing and what we have learned

* End of U.S. Screen and our take on why

* Didn’t know their numbers - selling for less than what it cost - Could not make it up in volume and then from there it was how long could they feed the beast (Payroll, etc.)

* Other mistakes we have seen

* Art Versus Science

* What is a pricing strategy

* Can't just use a spreadsheet

* .99 on everything

* Being the lowest price = commodity.

* Pricing by committee

* Models for markup

* Value Propositions

* Measurable vs. Perceived

* Unique Value

* Higher Value =/= More Input

* Intangibles

https://www.youtube.com/embed/1oPtYkqmfqA

OTHER EVENTS

* The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. 

* Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023.

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