Promoting races is so incredibly important to the auto racing industry. From the very early days of NASCAR, getting the word out was done by way of window posters, radio commercials and of course, loyal fan followings of drivers and teams that keep fans coming back year after year. Without a doubt, selling a race ticket is an art form and has been since NASCAR's first Cup Series race on June 19, 1949. NASCAR historians Ben White and Jerry Bonkowski discuss track promotion with the king of track promoters, H.A. "Humpy" Wheeler," as well as other subjects including the origins of No. 77 during podcast No. 77 of "A Lifetime in NASCAR."

Give "A Lifetime in NASCAR" a listen for some interesting information on this week's podcast