The Alex Berman Podcast

The Art of Selling Cannabis to the Non-Potheads w/ Charles Jones

12.24.2018 - By Alex Berman, Chairman of Experiment 27Play

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Charles M. Jones is the Founder and CEO of LucidMood. Starting out in software and then, later on, pivoting to being an executive coach for a Fortune 500, Charles stumbled upon the idea for LucidMood. LucidMood offers cannabis products enhanced with botanical terpenes for a side-effect free and flavorful effect. They have mastered the art of enhancing mood to a certain level of consistency. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/). In this episode you'll learn: [1:15] Charles’ background [2:00] What is LucidMood [4:20] Questions that Charles asked himself when he got the idea of LucidMood [7:48] Stats that further encouraged Charles to pursue LucidMood [11:25] How’d the funding process look like [16:55] Charles' mindset for doing a full year of R&D; before the launch [19:07] The Coca-Cola bottling model [20:17] How'd Charles find his first Licensing partner [23:34] How'd he make sure that he had the right partners for sales [26:21] The trigger-point to identify a novice user Links mentioned:LucidMood.net Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses (http://experiment27.teachable.com/)

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