Storytelling is at the heart of human communication, from oral traditions to novels and digital strategies. In this podcast, we explore how storytelling can transform a simple idea into a compelling narrative, whether in creative writing or marketing. We analyze successful examples, from Aristotle’s classical storytelling principles to the power of storytelling on social media, to create emotional connections with audiences. Discover strategies, practical tips, and insights on how to craft unforgettable and impactful stories.