Storytelling isn’t just about entertainment—it’s a proven way to engage audiences, influence decisions, and make messages more memorable. In this episode, Rich sits down with sales and communications expert Robert Mattson to explore the power of business storytelling and how it can transform sales, leadership, and communication. Learn key techniques, including the “33 rule” for keeping attention, balancing detail with brevity, and using emotional connections to drive action.

Whether you're pitching an idea, leading a team, or closing a sale, this episode is packed with tips to help you communicate more effectively and influence decision makers within and outside of your organization.