The Great Indian Marketing Show

The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

Listen Later

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

  • Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
  • Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
  • Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

    • Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Great Indian Marketing ShowBy Aadil Bandukwala & Kaushik Satish
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    2 ratings

    More shows like The Great Indian Marketing Show

    View all
    Digital Marketing Daily by WG Media

    Digital Marketing Daily

    23 Listeners

    Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

    Think Fast Talk Smart: Communication Techniques

    778 Listeners

    Finshots Daily by Finshots

    Finshots Daily

    44 Listeners

    Daybreak by The Ken

    Daybreak

    11 Listeners

    The Daily Brief by Zerodha

    The Daily Brief

    16 Listeners